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Sr. Field Marketing Manager

Sr. Field Marketing Manager

ThoropassWashington, DC, US
3 hours ago
Job type
  • Full-time
Job description

Sr. Field Marketing Manager

Working at Thoropass Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything lending each other support in areas of weakness strengthens everyone's offering. We collaborate openly and enthusiastically; without ego.

At Thoropass, we're compliance experts, so you don't have to be. Pairing easy software that's always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit, every year, with flying colors. Hundreds of growing companies use Thoropass's compliance automation platform, expert services, auditors, and partner ecosystem to get and stay compliant over the lifetime of their business. We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically, and we're poised for continued break-out growth in 2025 and beyond.

About the Role

As the Senior Manager, Field Marketing, you will be responsible for owning and executing all aspects of field marketing events, branded roadshows, and collaborative Sales-led field events. Your strategic execution and expertise will drive revenue growth and elevate the company's brand visibility in target markets globally. You will collaborate cross-functionally to ensure field marketing campaigns and initiatives align with overall business objectives and are executed successfully. This position requires ~40% travel.

What You'll Do :

Field Marketing Planning & Execution

  • Develop and execute comprehensive field marketing strategies that are aligned with sales and marketing objectives to drive revenue and market expansion in your assigned area of ownership.
  • Collaborate with Field Marketing, Product Marketing, and Brand & Creative teams to create best-in-class booth designs and experiences.
  • Own vendor management and pre, during and post campaign flows and follow-up for your assigned area of ownership.

Corporate Events, Roadshows, Field & Sponsored Events

  • Own the logistics, planning, organization, and execution of corporate events or branded roadshows, ensuring seamless coordination, exceptional attendee experiences, and positive brand impressions that result in customer satisfaction and pipeline generation within your area of ownership.
  • Collaborate with sales and marketing teams to align event themes and messaging with the overall marketing strategy.
  • Oversee the planning and execution of field events, including trade shows, conferences, and sponsored industry events.
  • Manage event budgets, negotiate sponsorships, and evaluate event effectiveness in achieving set goals.

    • Cross-Functional Collaboration

  • Demonstrated success collaborating with Sales, Product Marketing, Content, and Creative teams to align field marketing efforts with broader marketing initiatives and company revenue targets.
  • Work closely with regional and territory sales leaders to understand market needs and customize field marketing strategies accordingly.

    • About You :

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
  • 5+ years of experience in field marketing, event management, or related roles, preferably in cybersecurity / SaaS.
  • Proven track record of successfully planning and executing corporate events, branded roadshows, and field events that drove revenue and positively impacted the brand.
  • Strategic mindset and ability to align field marketing initiatives with overall business goals.
  • Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.
  • Analytical mindset with the ability to measure and analyze the impact of field marketing campaigns.
  • Budget management experience, with a focus on resource optimization and ROI.
  • Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability.
  • Ability to travel 40% of the time

    • Compensation :

  • Base Salary : $125,000-$155,000 plus performance-based bonuses, based on experience
  • Immediate access to health, vision, and dental benefits
  • Equity in a fast-growing company
  • Hybrid work-from-home model
  • Unlimited PTO
  • Stipends for home office equipment, wellness, and Wi-Fi

    • Equal Opportunity

    Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Even if you feel you don't meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don't meet all of the stated qualifications. However, we're looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.

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    Sr Marketing Manager • Washington, DC, US