Event Program Manager, Audience Development

Event Program Manager, Audience Development

As an Senior Event Program Manager, you will play a pivotal role in ensuring the seamless planning, execution, and optimization of Google Cloud's most complex and high-profile global events. You will own outcomes for significant event workstreams, driving efficiency, scalability, and excellence across all event-related processes. You will independently solve ambiguous challenges, develop long-term strategies for event production, and influence various stakeholders to achieve shared goals. You will act as a go-to expert leveraging data-driven insights to inform decisions and continuously improve our approach to creating impactful and memorable experiences.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $171,000-$254,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead end-to-end strategic audience planning and execution across business and marketing for complex and high-stakes global events, ensuring meticulous attention to detail from concept to post-event analysis. Manage project plans, timelines, and budgets for event workstreams, identifying risks and driving their resolution.
• Drive growth and execution for strategy, analytics, production infrastructure, related processes, and identifying and implementing innovative solutions to enhance efficiency and scalability.
• Manage relationships with vendors, agencies, and internal partners, including contract negotiation to ensure alignment with project goals and Google's standards. Evaluate effectiveness and drive for process improvement.
• Define, track, and analyze key performance indicators (KPIs) for event operations, using data to derive actionable insights, identify areas for improvement, and make data-driven recommendations for future events.
• Implement and collaborate on best practices for audience development, technical implementation, and operational excellence.