Senior Marketing Manager, Member Lifecycle

Overview

The American Chemical Society is seeking a dynamic and strategic Marketing Manager who will become a key member of the Marketing Team. This role supports the Membership Department's annual priorities and plays a central part in driving ACS's membership growth and retention. The Marketing Manager will lead the development and execution of targeted marketing strategies that align member benefits with lifecycle stages, behavioral insights, and audience segmentation. The manager will optimize outreach across digital channels and strengthen integration with Member Services to enhance the overall member experience. Working closely with the Senior Manager, Product Marketing, the incumbent will help position ACS membership as the premier global community for chemists and chemical professionals.

Responsibilities

In tight collaboration across the society, curate membership benefits that drive growth and member retention against membership goals. KPIs include member acquisition, 1st year retention, and overall renewal rates. Strategically this role will focus on how we position our member benefits and the right cadence to surface benefits based on previous member behavior, lifecycle, career focus and life stage.

• Acquisition & Conversion : Develop and test top-of-funnel marketing strategies to attract key growth audiences, particularly in industry and global markets.
• Onboarding : Optimize the new member experience to build early engagement and long-term loyalty.
• Engagement : Curate and promote relevant benefits to increase perceived value and reduce attrition, while supporting cross-society promotional efforts.
• Renewal & Win-back : Partner with Membership to streamline the renewal process and implement data-driven win-back strategies.

Additionally, this role will :

Work location and schedule

This role is based in our Washington, DC office. ACS Communications / Marketing employees work a hybrid schedule, consisting of working onsite two days (Tue / Wed) per work week, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.

Compensation and Benefits

A reasonable rate of compensation for this position is between $98,000-105,000 annually.

ACS currently provides the following benefits for this position : paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.

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Qualifications

Experience

5 - 8 years : Bachelor’s degree in marketing, business, communications or related fields and 5-8 years of related experience. Project management experience preferred. Must have knowledge of current and emerging marketing practices and principles. Ability to organize and carry out integrated marketing plans. Excellent writing and communication skills, ability to work within a team environment, and attention to detail required. Skilled in PM tools, Eloqua, CRM, Adobe Analytics, and presentations. (required)

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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