Technical Sales Representative - Massachusetts

Job Description We expect that you will develop and grow our automotive paint and ancillary paint products based on objectives established by your manager.

You will be responsible for setting up and training collision repair shops and auto body suppliers / jobbers on features, benefits and proper use of our products in order to help develop customer accounts and optimize sales to these customers.

You will be required to travel on behalf of the company in order to fulfil this role.

Primary Responsibilities :

• Fluency in Spanish would be an asset.
• Visit jobbers and body-shop customers in your designated Territory on a daily basis to demonstrate the use, features and benefits of the range of Automotive Refinish product with objective of maximizing sales and end user results with our product lines.
• Assist in recruiting Jobbers and Body shops for the company’s portfolio of products in your designated territory, while adhering to company’s philosophy of providing protected trade areas for Jobbers provided that they adhere to sales targets to maintain the exclusivity.
• Setup and train new jobbers and body-shop customers on the correct use of our refinish products, color tools and other paint related materials.
• This includes assisting customers with setup of mixing system, color software and ensuring that they understand and are comfortable in using products as per technical data sheets and are obtaining suitable results and productivity.
• Provide the highest standard of courteous service to each customer through expert technical advice and product knowledge delivered in a prompt and timely manner.
• Assist customers in resolving color requests and communicating any color support to the responsible color contact for factory.
• Perform primary role of Technical support for customers of in your territory, and also assist in technical support in other regions as requested by your manager.
• Advising customers on product options, performance features and benefits, and technical data as it relates to the portfolio of products being managed.
• Schedule and manage customer visits to auto body suppliers and collision repair shops in order to optimize sales.
• This includes completion of trip and call reports, in order to capture details of the visit and identify opportunities to supply products that they may be purchasing from other parties and develop plan with Sales team to optimize sales to these customers.
• Assist Logicar Sales Representative and Jobbers in recruiting customers by demonstrating the features, benefits and value of our Refinish System and related products relative to products that they currently distribute or use.
• Assist management in gathering competitor activities, prices and market intelligence and in making recommendations on price and marketing strategies to optimize profitable sales growth in your territory.
• Make recommendations to management on new products required to fit market needs and assist in research and testing prior to introduction.
• Keep your knowledge of automotive refinish products current at all times and demonstrate your dedication by constantly refining your selling technique.
• Follow-up with customers to confirm that they are achieving good results with the use of our refinishing products.
• Assist in troubleshooting and training on correct use and application where needed.
• Prepare and host demonstrations of our product lines in a professional manner.
• Assist in creating a formal program to educate customers about our paint and ancillary product lines.
• Inform your manager if you have any ideas on how to improve operating standards, practices and sales.
• Meet the tactical objectives established by your manager.
• Perform all duties safely and conscientiously.
• Fulfill all other duties assigned by your manager.

Additional Responsibilities :

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