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Marketing Manager, Commercial & Golf
Marketing Manager, Commercial & GolfClub Car LLC • Evans, GA, US
Marketing Manager, Commercial & Golf

Marketing Manager, Commercial & Golf

Club Car LLC • Evans, GA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation.

GENERAL JOB DESCRIPTION

The Commercial & Golf Marketing Manager is responsible for developing and executing programs, messaging and content that supports Club Car’s B2B-focused verticals, such as trade shows, conferences, corporate events, hosting / hospitality and national partnership assets. This role requires a deep understanding of the Club Car brand to reinforce the image and points of differentiation for both our brand and our product lines. The ideal candidate will be a creative self-starter with an aptitude for organization and project management. They are highly organized, have excellent written and communication skills, can manage multiple projects and multiple stakeholders, and are solutions-oriented both proactively and in the moment.

PRIMARY DUTIES AND RESPONSIBILITES

  • Collaborate with Marketing, Sales and Product Management team to develop, and execute Club Car Commercial & Golf-centric marketing tactics against business objectives, maximizing return on investment and are aligned with the brand and product’s identity, values, and guidelines
  • Coordinate Commercial & Golf collateral and material development process, from content capture via photo / video shoots, aiding in the creative process with Creative Services, managing the approval and editing process, uploading finished materials and communicating out to stakeholders
  • Ensure all Commercial & Golf marketing deliverables and content portals are accurate and adhere to both brand and product guidelines (e.g. B.A.M., StorySlab, Elanders, Brand Store, ImageCube)
  • Lead all logistics for Commercial & Golf events from concept to measurement, including but not limited to venue selection, F&B, logistics, A / V production, hotel and travel accommodations, invitations & registration process, signage, and pre-event and post-event communication
  • Directly manage event, hospitality and / or vendors to ensure successful execution of required deliverables
  • Maintain effective proactive communications to ensure stakeholders are kept informed of event plans and updates
  • Track, collect, and report metrics, with the goal of analyzing program success metrics, including leads, engagements, and future optimizations and recommendations
  • Collect and coordinate B2B requests, identifying the process, budget and deliverables needed to deliver against goals
  • Provide insights and updates related to Commercial & Golf co-op guidelines in collaboration with key stakeholders
  • Oversee the planning, execution, and administration of Commercial & Golf co-op marketing programs, ensuring compliance with brand, product and co-op guidelines, including ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders
  • Facilitate and analyze research, surveys and analysis to guide appropriate messages and points of differentiation
  • Manages budget and financial process, reconciling invoices and tracking against budget

QUALIFICATIONS FOR THE JOB

Education :

  • Bachelor's degree in Business Administration, Marketing, Design, or related field.

    • Experience :

  • 5 years of experience in marketing or product management or business development
  • At least 2+ years’ experience developing and executing events
  • At least 1+ years’ experience in a B2B-focused marketing role or comparable function
  • Previous experience managing budgets and financial information

    • KEY COMPETENCIES

  • Excellent written and verbal communication skills
  • Ability to work independently with in-person as well as remote managers and peers
  • Proven self-starter with strong project management skills, able to manage multiple high-priority projects under tight deadlines through strong time-management, communication and organizational skills
  • Excellent interpersonal skills, adept at working independently and collaboratively with stakeholders, peers and executives
  • Effective in both virtual and in-person team environments, with the ability to network across functional areas
  • Can accommodate working as part of a global team

    • PHYSICAL REQUIREMENTS

  • While performing the duties of this job, the employee is regularly required to talk or listen.
  • This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed.
  • Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

    • Club Car is a diverse and inclusive environment. We are an equal employment opportunity employer, dedicated to

    hiring a diverse workforce including individuals with disabilities and United States qualified protected veterans.

    Discrimination of any type will not be tolerated at Club Car.

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    Marketing Manager • Evans, GA, US