Marketing Web Specialist Job at Flexco in Walker

Overview Are you interested in joining a company who has consistently been named to the “101 Best & Brightest Companies to Work For” by the National Association for Business Resources and to the list of “West Michigan’s Top Workplaces”? This strategic position, located in Grand Rapids or Downers Grove , is responsible for the global analysis and implementation of a wide array of marketing technology solutions.

A Marketing Web Specialist at Flexco can expect starting compensation of between $80,000 and $100,000, or more, depending on location, skills and experience.

This role will require someone to work on-site four (4) days a week with one day remote.

Flexco, a leading global manufacturer, is looking for a Marketing Web Specialist who has demonstrated success in utilizing technology to enable and enhance a marketing plan. The ideal candidate is action-oriented and brings strong interpersonal skills. The role will both research and implement marketing technology tools that align with the overall company and marketing vision and objectives on a global scale.

Purpose : Responsible for the research, implementation, administration, and performance analysis of the technological tools used to market products and programs. Owns the global marketing technology strategy to support the customer journey with relevant digital touchpoints.

Education Requirements Associate’s degree in marketing or a related field required

Bachelor’s degree in marketing or a related field preferred

Experience Requirements Minimum 5 years of related experience with a bachelor’s degree

Minimum 10 years of related experience with an associate’s degree

Experience working in a product-rich content management system; experience with Titan CMS a plus

Experience managing Digital Asset Management systems; experience with Aprimo a plus

Competency Requirements Knowledge of database management concepts and best practices, as well as connectivity and data analysis technologies such as Google Analytics / Tag Manager, UTM tracking, etc.

Proficiency with SharePoint and Microsoft Office required

Excellent attention to detail, planning, scheduling and organizational skills required; project management experience a plus

Excellent written and oral communication and listening skills

Ability to work effectively under pressure, adhere to deadlines, deliver high-quality results, and manage multiple priorities

Responsibilities Global content management of our product-intensive website, including regional translations processes.

Ownership of website PIM (Product Information Management System) to ensure all technical product detail is properly identified, entered, displayed, maintained, and updated for each of our global sales regions.

Management and strategic planning for Digital Asset Management program, including tagging and architecture of literature, images, videos, and other assets.

Leads the launch of portals for external customers and global locations.

Act as liaison between technical agency, team management, and product specialists to support requirements and execute.

Act as a liaison with the Information Technology team to ensure marketing systems align with IT policies.

Leading, educating, and training global team members on digital offerings and how they can utilize tools and adhere to standards.

Management of global CMS (including 25 websites), including creating systems and execution of systems and support for digital marketing including website, marketing automation platforms, sales app, microsites, and other related tools — traffic and work flow, back end management and troubleshooting, content and design support, proofing.

Coordinate regional support for website customizations — scheduling and leading regular meetings, recommending and documenting changes, and proactive management of timelines.

Ownership of the digital delivery of content to customers through web, social media, and marketing automation efforts, including recommending an experience that connects customers with relevant content.

Set and communicate content and data standards to stakeholders for all marketing technology systems. Regularly audit databases.

Review analytics data to provide recommendations to optimize and improve performance of various digital marketing tools including, but not limited to, the website, marketing automation, microsites, and sales app.

Act as lead and liaison with Web agency and Flexco marketing team for both organic and paid SEO — researching, suggesting, documenting and implementing strategies, analyzing reports, and making adjustments in order to continually optimize web traffic.

Flexco is an equal-opportunity employer offering a generous compensation and benefits package including :

Medical (including Rx), dental, vision on the first day of employment

401(k) with matching funds

12 paid holidays per year

Up to 15 vacation days and 5 personal days

Tuition reimbursement / educational assistance

Pension plan, life insurance, disability insurance, vacation, and more

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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