VP, Salesforce Strategy and Operations

VP Of Salesforce Strategy And Operations

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and / or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE : TKO), a premium sports and entertainment company.

The Role And What You'll Do :

We are seeking an experienced and visionary VP of Salesforce Strategy and Operations to drive the optimization, governance, and strategic roadmap of the Salesforce ecosystem within the organization. The ideal candidate will bring a strong track record of managing large-scale Salesforce programs, overseeing high-performing and technology-forward teams, and delivering measurable business impact through innovation and operational excellence. This leader will be accountable for scaling our use of Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud to drive customer engagement, revenue growth, operational efficiency, and intelligent automation. They will align Salesforce initiatives with business objectives, oversee system architecture and process design, and ensure scalable, data-driven operations that support revenue growth and customer success. The role requires a blend of strategic vision, operational excellence, and technical knowledge of Salesforce platforms.

The VP of Salesforce Strategy and Operations will :

Define and execute the organization-wide Salesforce strategy to enable growth, efficiency, and customer engagement.

Partner with Sales, Marketing, Service, Finance, and IT to align Salesforce capabilities with business goals.

Oversee Salesforce platform architecture, integrations, data management, and CRM governance.

Drive process standardization and automation to improve sales operations, pipeline visibility, forecasting accuracy, and customer lifecycle management.

Define and own the Salesforce roadmap, balancing quick wins with long-term innovation and AI-driven automation to enable use cases like intelligent lead routing, personalized service responses, and AI-assisted customer engagement. Shape the strategic roadmap to integrate emerging AI-powered automation with existing workflows, fundamentally enhancing sales velocity, customer experience, and marketing personalization.

Drive pilots and eventual operationalization of AI-enabled / driven sales, service, and marketing capabilities.

Cultivate a culture of continuous innovation, learning, and improvement, empowering teams to experiment with AI tools and technologies and build new capabilities that differentiate the business, reduce costs to serve, simplify operations and maintenance, and increase reliability and efficiency.

Partner with SalesOps, Guest Services, and MarketingOps teams to identify opportunities where AI agents can augment workflows, automate customer interactions, reduce operational burden, and improve decision-making.

Serve as an executive champion for Agentforce and agentic AI adoption across all relevant Salesforce clouds, setting ambitious goals and timelines for deployment at scale over the next 23 years.

Establish, build, and monitor KPIs tied to AI and automation, including self-service resolution rates, AI-assisted case deflection, and productivity gains from augmented workflows. Partner with analytics and BI teams to deliver actionable insights that improve sales productivity and overall business performance.

Ensure AI adoption aligns with ethical AI use standards, compliance, and data governance.

Manage vendor relationships with Salesforce and partner ecosystem, ensuring cost-effective and value-driven investments.

Manage Salesforce usage, costs, and budget, and track consumption and spend with Salesforce, SalesOps, Guest Services, and Marketing Ops teams.

Stay ahead of evolving Salesforce AI releases, including Einstein, Agentforce, and AI automation innovations, to guide the enterprise vision.

You Have These :

12+ years of CRM and transformation leadership experience, with at least 8 years leading Salesforce-focused teams.

Expertise in multi-cloud Salesforce environments (Sales, Service, Marketing, Data Cloud).

Background in leading digital transformation initiatives in complex, matrixed organizations.

Proven track record of leading enterprise-level Salesforce implementations and transformations.

Experience collaborating with SalesOps, Guest Services, and MarketingOps teams to enable forecasting, service efficiency, and marketing personalization.

Experience with Salesforce Agentforce and other agentic AI capabilities for sales, service, and marketing use cases.

Knowledge of 3rd party tools and platforms (e.g., Salesloft, Amplitude, Natterbox, ZoomInfo) and how they integrate with the Salesforce ecosystem.

Understanding of AI automation design patterns, including conversational AI, AI-powered lead prioritization, and service case handling.

Demonstrated ability to tie outcomes to enterprise metrics such as : increased AI-assisted lead conversion rates, reduced average handle time through AI case triage, higher customer satisfaction and self-service adoption via AI agents, and improved marketing and sales efficiency with AI optimization.

Expertise in Salesforce data model, automation, governance, and integration frameworks.

Expertise with automation across Salesforce (e.g., Flow, Automation Studio, Einstein Bots) with a focus on integrating AI-driven automation at scale.

Strong business acumen with the ability to partner effectively at the executive level.

Excellent communication (effective verbal and written), stakeholder management, and change leadership skills.

Experience implementing observability across the Salesforce ecosystem using Datadog.

Change leadership with a track record of managing cultural and organizational adoption during technology transformation.

Capacity to bridge technical AI concepts and lifecycle efficiencies with business outcomes, ensuring measurable ROI.

We'd Love If You Also Have These :

Experience implementing DevOps Center across Salesforce cloud platforms and teams.

Experience leading agile transformations while embedding automation- and AI-first principles into delivery frameworks.

Experience in the hospitality industry, with familiarity in its unique sales cycles, guest services, marketing, and operational challenges.

Familiarity with global compliance standards related to customer data (e.g., GDPR, CCPA) and their impact on CRM systems.

Certifications : Data Architect, Application Architect, System Architect.

Travel :

Travel is only required for offsites, workshops, and training / conferences / events.

How We Work :

On Location is at the center of sports and entertainment and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 1-2 days per week for those who are based out of cities where there are available team offices / hubs. We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.