American Bath Group is hiring : Web Content Specialist in Irving

This range is provided by American Bath Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$47,000.00 / yr - $57,000.00 / yr

Direct message the job poster from American Bath Group

The Pillars of Satisfaction : Hope, Stability, Compassion, and Trust. An HR Champion with Strategic Methodology, Adding Value Towards a Future…

Web Content Specialist

American Bath Group – Marketing Team

About Us

At American Bath Group (ABG), we are more than a collection of trusted bathware brands — we are innovators dedicated to shaping how people experience their homes. With iconic names across the industry, we design products that inspire, perform, and last.

Our mission is simple : to make a positive impact on people’s lives . Guided by our values of Integrity, Transparency, and Servant Leadership , we are committed to excellence, sustainability, and customer focus in everything we do.

About the Role

We are seeking a creative and detail-oriented Web Content Specialist to join our marketing team. Reporting directly to the Digital Marketing Manager, this role will be responsible for creating, managing, and optimizing content across our websites to improve customer experience and support digital marketing goals. The Web Content Specialist will work closely with the Web Operations Specialist to ensure all content aligns with SEO strategies, technical requirements, and ABG brand standards.

Responsibilities

• Content Development : Create and publish blogs, newsletters, landing pages, and on-site forms tailored to SEO and customer experience.
• SEO Alignment : Structure content based on keyword research and collaborate with SEO partners to improve visibility.
• CMS Management : Publish and manage content across CMS platforms; experience with Kontent.ai and Jamstack is highly desirable.
• User Experience Focus : Apply best practices to improve readability, navigation, and site usability.
• Analytics Awareness : Monitor performance using analytics dashboards and identify opportunities for optimization.
• Collaboration & Initiative : Communicate effectively across teams, taking proactive ownership of projects.
• Project Management : Handle content requests and updates across multiple websites in a fast-paced, deadline-driven environment.

Experience

Background

Why Join Us?

As a Web Content Specialist at ABG, you’ll play a critical role in ensuring our websites deliver engaging, search-friendly content that supports SEO strategies, drives lead generation, and improves the customer journey. You’ll be part of a collaborative team that values innovation, growth, and continuous improvement—while contributing directly to ABG’s marketing success.

Equal Employment Opportunity Statement

American Bath Group (ABG) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected characteristic under federal, state, or local law.

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