Communications Marketing Director

Communications Marketing Director

Bronx Community College is seeking an experienced professional with multi-faceted marketing, communications, and project management skills to serve as the Communications Marketing Director.

Reporting to the Assistant Vice President for Marketing & Communications, the Communications Marketing Director is responsible for overseeing the day-to-day operations of the department, managing the team, and aligning the office with the strategic vision and goals of the Assistant Vice President. The Communications Marketing Director will ensure oversight of daily operations for marketing, communications, production, and related activities at Bronx Community College, and is responsible for implementing marketing and communications strategies, ensuring brand identity, directing electronic, online, and multimedia communications, and providing editorial, technical, and production expertise.

The successful candidate will lead the development and execution of marketing and educational materials for the College as a whole, and for various divisions and programs. The Communications Marketing Director will support the Assistant Vice President in the execution of strategy by collaborating with leaders of all departments in the college including Academic Affairs, Student Affairs, and Adult & Continuing Education, to facilitate plans for increasing target market awareness of BCC's services and activities.

Other major responsibilities include, but are not limited to :

• Executes marketing strategies and communications activities on behalf of the college, including external and internal communications and systems;
• Under the purview of the AVP, maintains oversight and direction of content and organization of BCC's website; and analysis and evaluation of new standards, technologies, and trends in web development, design, and delivery;
• Responsible for ensuring BCC's brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal;
• Forecasting, developing, advocating for, and managing the department budget;
• Overseeing the management, monitoring, mediation, and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter, and Instagram; and the evaluation of new platforms and technologies;
• Assist the AVP for Marketing & Communications in the department's production efforts, including managing and directing the overall planning, development, and implementation of day-to-day production operations;
• Develop and define project goals, scope, and deliverables, ensuring the efficient management of project plans, teams, timelines, and resources, quality standards are upheld, and proactive communication with stakeholders throughout the lifecycle of the projects is maintained;
• Monitor project progress and provide detailed reports on measurable items, such as milestones and deliverables;
• Other related duties, as assigned.

Qualifications :

Bachelor's Degree and eight years' related experience required.

Preferred Qualifications :

At least four years of related experience with public relations, communication, and / or journalism (as part of the required eight years' related experience);

Prior experience in communications and / or PR in a higher education setting;

Strong leadership qualities, excellent interpersonal and communication skills, and the ability to manage multiple projects across various departments at the college;

Strong research and writing skills; creative and compelling narrative skills; and adaptive writing skills for various print and digital media platforms;

Strong organization skills, and ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information items;

Strong Adobe Creative Suite, In-Design, Illustrator, Photoshop, etc.;

Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment;

Commitment to campus values of diversity, equity, and inclusion.

CUNY Title Overview :

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

Designs and executes a comprehensive strategic plan for marketing, advertising, and communications.

Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and / or fundraising goals.

Provides professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media.

Manages and develops internal staff and external resources.

Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns.

Performs related duties as assigned.

CUNY Title :

Higher Education Officer

FLSA : Exempt

Compensation and Benefits :

$102,747 - $131,440. Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement / pension benefits and savings plans, tuition waivers for CUNY graduate study, and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

How To Apply :

Only applications submitted through CUNYfirst will be considered for this position.

If you are viewing this job posting externally, please apply as follows :

Go to https : / / cuny.jobs /

Search for Job Opening ID Number 31229

Click on the "Apply Now" button and follow the instructions

Applications must be uploaded to the CUNYfirst job application website with the following, attached as a single PDF document, to be considered :

Cover Letter

Resume / Curriculum Vitae

3 Professional References, with phone numbers and email addresses listed

Closing Date : 11 / 20 / 2025

Job Search Category :

CUNY Job Posting : Managerial / Professional

Equal Employment Opportunity :

CUNY encourages people with disabilities, minorities, veterans, and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO / AA / Vet / Disability Employer.

Job ID : 31229

Location :

Bronx Community College