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WDAV Marketing Director - Internal Only
WDAV Marketing Director - Internal OnlyDavidson College • Davidson, North Carolina, US
WDAV Marketing Director - Internal Only

WDAV Marketing Director - Internal Only

Davidson College • Davidson, North Carolina, US
30+ days ago
Job type
  • Full-time
Job description
  • Establish a reputation for excellence in marketing through creative and effective leadership.
  • Create compelling campaigns to promote and build awareness of WDAV content and programming.
  • Oversee the creation and distribution of WDAV newsletters to keep listeners and donors informed about station programs, events, and updates.
  • Manage social media strategy for WDAV to engage with listeners and increase brand awareness.
  • Oversee the design and production of graphics for WDAV print and online materials.
  • Strengthen WDAV’s position as an arts organization by cultivating relationships with local arts partners.
  • Adhere to best practices in marketing through ongoing education and training in current marketing strategies.
  • Improve marketing strategies by following marketing trends and maintaining an awareness of the marketing strategies of other. public media organizations, non-profits, and arts organizations.
  • Provide guidance to Marketing and Digital Communications Specialist to ensure effective workflow in the department
  • Use analytics tools to measure effectiveness of marketing campaigns.
  • Establish and steward partnerships with organizations that raise the profile of WDAV in the region and/or advance WDAV’s mission.
  • Provide an excellent experience to listeners, donors, and community partners by planning and executing promotional and community events and activities that align with the WDAV mission.
  • Support WDAV operating goals through effective promotion of the WDAV brand for both terrestrial and streaming listeners.
  • Develop positive relationships with cross-campus partners to elevate WDAV’s profile at Davidson College.
  • Inspire confidence in colleagues, donors, and others) by investing time into becoming a subject matter expert in necessary marketing strategies, including the effective use of digital media, for WDAV.
  • Contribute to the collaborative culture of WDAV by enthusiastically offering ideas, time, and support to other WDAV colleagues, including participation in on-air campaigns and other team events.
  • Demonstrable experience in interacting positively and professionally with colleagues and guests.
  • Ability to parse, process, digitize, analyze, and extract data using tools such as Google Analytics, Microsoft Excel, Google Sheets, and/or other systems.
  • Experience managing a variety of social media platforms, including the ability to engage with these platforms with a high degree of creativity and professionalism.
  • Positive attitude and collaborative mindset, in keeping with the culture of WDAV.
  • Inclination toward seeking clarity and creating an atmosphere of mutual benefit and understanding.
  • Eagerness to contribute to a mission-driven organization that fosters excellence, community-mindedness, and radical inclusion.
  • Ability to work some evenings and holidays when there are major events and/or campaigns.
  • Intrinsic motivation to perform job functions with excellence to grow personally and professionally and to create the best possible outcomes for WDAV.
  • Adaptable/flexible personality that demonstrates an ability to prioritize well and re-prioritize, if necessary.
  • Inclination toward noticing when a business practice or process could be improved and confidence to share those observations and offer potential solutions.
  • Innovative problem-solving skills and a high degree of self-motivation.
  • Marketing experience strongly preferred.
  • Public Radio or non-profit experience strongly preferred.
  • Some knowledge and appreciation of classical music preferred.
  • Excellent written and verbal communication skills.
  • 4 weeks of vacation in your first year on the job, plus college holidays
  • Health insurance
  • A 403(b) retirement plan to which the college contributes 9.5% of your salary
  • Tuition assistance for employees after 1 year of employment, and tuition assistance for dependents after 7 years of continuous full time employment
  • For more, please see for details
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WDAV Marketing Director - Internal Only • Davidson, North Carolina, US

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