TPWD - Marketing Specialist IV (Digital Marketing Specialist)

Job Posting

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

Texas Parks and Wildlife offers a variety of benefits for employees such as generous paid time off, group insurance, retirement and pension, and frequent training and staff development opportunities. Other benefits include longevity pay, merit pay, deferred compensation, flexible benefit plans, 401K / 457 retirement plans, direct deposit, staggered work hours, Employee Assistance Program and a Return-to-Work Program. For new employees or rehires, health insurance is available on the 1st of the following month after a 60-day waiting period.

All applications must contain complete job histories in the WORK HISTORY SECTION to include job title, dates of employment (month / year), hours worked per week, name of employer, name of supervisor and phone number, description of duties performed. Volunteer experience credit is counted toward any experience requirement. Part-time experience credit is prorated based on the duration and hours worked per week. Omission of data can be the basis for disqualification; you may state 'unknown' for any incomplete fields. College transcripts are required at the time of interview if education is used to meet the minimum requirements of the job posting.

WIT applicants are required to complete the supplemental questions to be considered for the posting. To complete the supplemental questions, login to CAPPS Recruit. If this information is not submitted, your application will be considered incomplete.

Qualified veterans are encouraged to apply. Military employment preference must be claimed as outlined by the State of Texas. Required forms that will need to be attached with application for Military Employment Preference include Veteran- DD214 showing honorable discharge or Statement of Service (only for transitioning service members who have not reached their date of separation). Surviving spouse of a veteran who has not remarried- Marriage Certificate and DD Form 1300 or appropriate documentation. Orphan of a veteran killed while on active duty- Birth Certificate and DD Form 1300 or appropriate documentation. Spouse of a member of the US Armed Forces / Texas National Guard serving on Active Duty- Marriage Certificate and copy of spouses active-duty military orders. Spouse of a veteran with disability and is the primary income for household- Marriage Certificate, Veterans DD214, and VA Benefits Summary Letter showing disability rating.

Jorge Amador, (512) 389-8115 / Email : jorge.amador@tpwd.texas.gov

Marketing, TPWD HQ, 4200 Smith School Road, Austin, Texas, 78744

General Description

Under the direction of the Marketing Manager, this position performs advanced (senior-level) marketing work, coordinating a variety of marketing, outreach, and economic development activities. Digital Marketing Specialist oversees and manages the Departments digital communications programs to ensure TPWD delivers relevant and timely email and text content to more than 3 million agency customers and constituents. This position is responsible for developing, implementing and tracking the effectiveness of email, text and social media marketing campaigns that drive revenue and increase awareness of agency programs, sites, products and initiatives. This position manages the Departments email services and CRM contract. This position will work with department content creators to adapt existing content for email and / or text content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include maintaining a master email, text and paid social media campaign calendar; providing training and ongoing guidance to agency email topic administrators; and fulfilling sponsorship / advertising email deliverables. This position also provides guidance to department transactional systems that use email, text and / or paid social media to ensure consistency and best practices. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.

Qualifications

Minimum Qualifications :

• Education : Graduation from an accredited college or university with a bachelors degree in Marketing, Advertising, Communications or a closely related field.
• Experience : 3 years of experience in email and / or digital marketing field.
• Licensure : Must possess or be able to obtain, within 30 days of employment, a valid Class C Texas drivers license.

Preferred Qualifications :

Knowledge, Skills and Abilities :