Product Marketing Manager

Product Marketing Manager

Whirlpool Corporation is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers.

The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.

This role in summary

The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

Your responsibilities will include

Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.

Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product / feature tradeoff decisions that supports brand positioning.

Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.

Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.

Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.

Drive projects from Advanced Development to Production Project Readiness.

Minimum requirements

Bachelor's degree

5+ years experience in marketing, brand management, product management or similar discipline

Preferred skills and experiences

Bachelor's degree in Marketing or similar related field

Master's degree

Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively

Excellent critical thinking, sound judgment and effective decision-making ability

Proven success working in a fast paced, complex matrixed environment

Strong strategic and analytical mindset

Strong business acumen with the ability to use insights to drive action

Highly collaborative with ability to build solid working partnerships across functional groups

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph / Benton Harbor locations : Beautiful, recently renovated office space, free coffee, biking / walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including :

Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

Sabbatical - Four weeks paid leave after every five years of service.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.