Marketing Manager - Chicago - JO-2508-26019-6744

Marketing Manager, Central Region

Are you passionate about blending marketing and technology to advance the brands you represent? Do you enjoy testing innovative marketing strategies and balancing data-driven insights with creative execution? If so, then this role could be for you! Were seeking a self-motivated, results-oriented marketer to join our Central Region marketing team to be based out of the Chicago market.

This is a hybrid role, however, there are in-office and onsite expectations along with travel up to 20%. In this hands-on role, you will lead a wide range of marketing activities, including awareness, ABM, demand-generation campaigns, partner marketing, social media, public relations, and events. Additionally, youll drive program operations, data testing, and optimization to ensure measurable results.

We value excellence, adaptability, confidence, and professionalism. Building strong relationships and collaborating with teams across the company are essential, as is the ability to tailor global & regional strategies to local needs.

What Youll Do :

• Strategy : Contribute to the development and execution of regional strategy. Adapt the regional marketing strategy to meet the specific needs of the market(s).
• Events : Lead, create and execute a busy events strategy including but not limited to, client events, industry events, partner events and market specific events. This will be a significant part of the role.
• Marketing Plan Development & Execution : Lead, create and execute marketing plans which may include, but not be limited to campaign development, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.
• Cross-Functional Collaboration : Partner closely with the leadership & GTM team (Alliances, Alliance Marketing, Sales, Client Partners, Lead Generation) to create, develop, and execute activities as part of an annual marketing plan. Focus on achieving business objectives such as brand awareness, account growth, and new customer acquisition.
• Performance Measurement & Optimization : Create and manage dashboards and reports to evaluate the performance of marketing initiatives. Analyze data to assess returns against business objectives and key metrics, providing actionable recommendations to optimize future campaigns and events. Monitor key KPIs, track marketing budgets, and report on the ROI of initiatives.
• Campaign Development & Execution : Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.
• Content & Creative Development : Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media, while ensuring alignment with brand guidelines.

What Youll Bring :

About Us : Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries collaborate with clients to bring powerful customer experiences, innovative ways of working, and new products and services.