Sr. Product Marketing Consultant

Product Marketing Consultant

Your work shapes the world at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

Are you interested in a dynamic career in product marketing at a Fortune 100 company? As a product marketing consultant, you will play a pivotal role in developing and executing robust product marketing strategies for digital tools and systems across our organization. This position requires a blend of technical expertise, business acumen, and creativity to craft compelling messaging and drive adoption among internal and external stakeholders. You will collaborate closely with cross-functional teams, including product managers, sales, and distribution, to deliver world-class content, campaigns, and communications that support our digital product portfolio. This position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand.

What You Will Do

• Develop and align marketing strategies with business objectives and opportunities, ensuring a customer-focused approach to all initiatives.
• Design, develop, and implement strategic marketing communication plans to support product and portfolio strategies.
• Create engaging content, including marketing materials, web and video copy, presentations, and promotional campaigns to drive awareness, education, engagement, and adoption.
• Establish and monitor metrics to evaluate the effectiveness of marketing strategies; recommend and implement improvements as needed.
• Collaborate with cross-functional teams to manage projects from design to implementation, including budget and usage forecasts.
• Promote creative thinking and original approaches to business challenges, leveraging customer insights and analytics to inform strategies.

What You Will Have

Considerations For Top Candidates :

Additional Information :

This position will have the option to be based out of our Denver, CO; Chicago, IL; Peoria, IL or Irving, TX offices. Sample work will be required (please upload with resume when applying) #LI #BI (used to post on Built In Chicago)

What You Will Get :

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar :

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range :

$106,194.25 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. + Medical, dental, and vision benefits