Digital Marketing Manager Global Strategic Marketing GSM

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function : Digital Marketing

Job Sub Function : Digital Engagement

Job Category : Professional

All Job Posting Locations :

Irvine, California, United States of America

Job Description :

Johnson & Johnson MedTech is hiring a Digital Marketing Manager, Global Strategic Marketing (GSM) for its Aesthetic and Reconstruction Business, based in Irvine, CA.

About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at

Position Overview :

At Johnson & Johnson MedTech, we are redefining possibilities in breast aesthetics by delivering a comprehensive portfolio of science-based, evidence-backed solutions designed to help women maintain, enhance, and restore their confidence, self-esteem, and quality of life.

We are seeking a commercially driven and digitally fluent Digital Marketing Manager to work across all aspects of Social / Digital global initiatives and contribute to marketing and sales enablement efforts for our B2B simulation software platform. This role combines strategic marketing execution with hands-on sales support, driving demand generation through digital channels while empowering our sales teams to drive success.

The successful candidate will implement our go-to-market strategy, evolve messaging and marketing materials, and strengthen analytical reporting to measure success across engagement, adoption, and sales. This is a global role responsible for driving adoption and integration of the software across regions. The position will collaborate with regional teams to align go-to-market strategies, adapt messaging and materials for local needs, and ensure compliance and regulatory readiness worldwide.

In addition, the role will aide digital platforms and channels to maintain brand consistency, support broader campaign and content initiatives, and strengthen marketing automation. Staying at the forefront of digital trends, B2B and B2C marketing innovations, and competitor activity will be key to continuously optimizing engagement and performance across markets.

This position requires a data-driven marketer who can translate complex software features into clear, compelling, and motivating content, a strategic thinker who thrives at the intersection of marketing, technology, and commercial execution. The candidate brings creativity, analytical rigor, and a collaborative mentality to help accelerate the growth of our digital product portfolio.

General Digital Marketing Responsibilities

Manage digital platforms and channels, ensuring brand consistency and engagement.

Support broader digital campaigns, content initiatives, and marketing automation efforts.

Stay current on digital trends, B2B and B2C marketing innovations, and competitive activity.

Marketing Strategy & Execution

Develop, implement, and optimize multi-channel marketing strategies to drive awareness, adoption, and sales of our B2B software.

Refine product positioning, messaging, and sales materials to clearly communicate the value proposition across customer segments.

Collaborate with internal teams and external partners to deliver high-impact digital campaigns (paid, social, email, SEO, content, events).

Oversee campaign budgets, timelines, and performance to ensure efficient delivery and measurable ROI.

Sales Enablement & Customer Engagement

Partner closely with sales representatives to nurture leads, support calls and face-to-face meetings, and close deals through compelling storytelling and tailored materials.

Create sales enablement tools, presentations, and demos that empower the sales team and enhance customer understanding.

Participate in strategic customer meetings, helping articulate software benefits and address technical or value-based inquiries.

Performance Measurement & Optimization

Track and analyze marketing and sales funnel metrics using analytics tools to inform campaign improvements and product engagement strategies.

Build on existing reporting frameworks to better assess lead quality, conversion rates, and usage trends.

Provide regular insights to leadership on campaign impact, sales enablement success, and recommendations for optimization.

Global Market Integration

Support the rollout of the software in new markets by assisting with regulatory, compliance, and localization requirements.

Collaborate with regional teams to adapt messaging and materials for local market needs.

Qualifications :

A minimum of a bachelor’s degree required; Advanced degree preferred.

Minimum of 5 years relevant marketing experience required. Surgical medical device marketing experience preferred. Aesthetic industry experience highly regarded.

Demonstrated success in both product development marketing and downstream marketing, technology product launch / implementation, brand management and customer facing roles

Outstanding interpersonal skills, both verbal and written, with a track record of communicating ideas clearly, persuasively and effectively to diverse audiences

Shown ability to lead, develop, and foster strong customer relationships, ensuring alignment with business objectives and encouraging long-term partnerships

Experience working efficiently with external agencies applying effective budget management.

Demonstrated commercialization track record in launching new products across multiple global markets, developing and implementing effective launch strategies which drive product adoption and financial growth

This position will be based out of Irvine, CA and may require up to 20% travel (domestic or international)

Benefits Summary :

• Employees and / or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs : medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.

Employees are eligible for the following time off benefits :

Additional information can be found through the link below!

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

_Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via _ . Internal employees contact AskGS to be directed to your accommodation resource.

Required Skills : Preferred Skills :

Customer Analytics, Customer Engagement, Data Savvy, Digital Governance, Digital Marketing, Digital Trends, Digital Visualization, Global Product Launch, Industry Analysis, Innovation, Motivating People, New Product Launch Strategies, Organizational Communications, Organizational Knowledge, Process Improvements, Product Launch Campaigns, Product Launches, Product Launch Management, Product Launch Marketing, Product Launch Planning, Product Launch Strategy, Project Scheduling, Sales Enablement, Technical Credibility

The anticipated base pay range for this position is :

$102,000 - $172,500

Additional Description for Pay Transparency :

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar / performance year. Bonuses are awarded at the Company’s discretion on an individual basis.