Talent.com
Product Marketing Manager

Product Marketing Manager

BrivoBethesda, MD, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Summary

The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning, messaging, and competitive differentiation to help establish Brivo as a leader in a growing market. The role requires a collaborative individual who will track competitors and market trends to provide insights, build compelling product stories, and support successful product launches, sales enablement, and content creation.

This position is based at our Bethesda, Maryland headquarters. Employees are expected to work on-site at least 2 days per week. Occasional travel may include participating in company meetings, industry trade shows, and other related events.

Responsibilities

Know Customer, Competition, & Market in the Multifamily segment :

  • Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas.
  • Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches.
  • Lead competitive analysis and provide the field with quarterly intelligence updates.
  • Perform qualitative and quantitative research, including win / loss, messaging tests, etc, to gain insights into multifamily products and markets.

Execute Go-To-Market Strategies :

  • Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships.
  • Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities.
  • Translate complex technical features into clear user benefits and create detailed buyer personas.
  • Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines.
  • Research and recommend packaging and pricing strategies for new and existing products.
  • Measure success with key performance indicators (KPIs) and customer feedback.
  • Evangelize Brivo Products & Services :

  • Craft product and portfolio messaging that clearly communicates our vision and unique value proposition.
  • Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand.
  • Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners.
  • Qualifications

  • 5+ years in a product marketing, product management, or similar role.
  • BS / BA in Marketing, Communications, or a similar field. MBA preferred.
  • Prior experience in the multifamily property management industry and / or cloud SaaS security is strongly preferred.
  • Excellent writing and communication skills, comfortable presenting to a variety of audiences.
  • Proven ability to conduct market analysis and competitive research.
  • Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns).
  • Working knowledge of web analytics tools (Google Analytics, WebTrends).
  • Strong analytical, quantitative, and creative skills with a detail-oriented approach.
  • Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences).
  • The compensation package for this full-time position includes a base salary range of $140,000 - $150,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at www.brivo.com / about / careers.

    About Us

    Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company’s comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo’s building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland, USA. Learn more at www.Brivo.com.

    Brivo is an Equal Opportunity / Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact jobs@brivo.com.

    Powered by JazzHR

    YtJWI79ncT

    Create a job alert for this search

    Product Marketing Manager • Bethesda, MD, US

    Related jobs
    • Promoted
    Product Marketing Manager, Solutions

    Product Marketing Manager, Solutions

    Planet Labs PBCArlington, VA, United States
    Full-time
    We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset ...Show moreLast updated: 30+ days ago
    Product Marketing Manager

    Product Marketing Manager

    BrivoBethesda, MD, US
    Full-time
    Quick Apply
    Summary The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning, messaging, and competitiv...Show moreLast updated: 30+ days ago
    Healthcare Marketing Manager (Hybrid)

    Healthcare Marketing Manager (Hybrid)

    Kaizo HealthFort Washington, Maryland, United States, 20744
    Full-time
    Kaizo Health is a recognized leader in patient-centered care.We combine evidence-based chiropractic, personalized rehab, and cutting-edge technology to help patients live pain-free, active lives.Ov...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    HappyCoWashington, District Of Columbia, United States
    Full-time
    Senior Product Marketing Manager.Senior Product Marketing Manager.At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data...Show moreLast updated: 1 day ago
    • Promoted
    Product Marketing Manager - CRE -

    Product Marketing Manager - CRE -

    CoStar GroupArlington, VA, United States
    Full-time
    Matterport, a CoStar Group (NASDAQ : CSGP) industry-leading brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform.By combining immersive t...Show moreLast updated: 8 days ago
    • Promoted
    Manager, Product Management (Virtual Card) - Business Cards & Payments

    Manager, Product Management (Virtual Card) - Business Cards & Payments

    Virginia StaffingFalls Church, VA, US
    Full-time +1
    Manager, Product Management (Virtual Card) - Business Cards & Payments.Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation...Show moreLast updated: 4 days ago
    Product Marketing Manager

    Product Marketing Manager

    GetWellNetwork, Inc.Bethesda, MD, US
    Permanent
    Quick Apply
    Product Marketing Manager Reporting to : Director of Product Marketing Location : Remote (with preference for a candidate in the EST or CST time zone) Opportunity : Get W...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing, Senior Manager, AI & Analytics

    Product Marketing, Senior Manager, AI & Analytics

    Medallia, Inc.Baltimore, MD, United States
    Full-time
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Scribd, Inc.Washington, District Of Columbia, United States
    Full-time
    Senior Product Marketing Manager Join to apply for the.Senior Product Marketing Manager.About the Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity.We create a worl...Show moreLast updated: 8 hours ago
    • Promoted
    Manager, Product Marketing – Insurance + Restoration

    Manager, Product Marketing – Insurance + Restoration

    CoStar GroupArlington, VA, United States
    Full-time
    Manager, Product Marketing – Insurance + Restoration.ABOUT MATTERPORT & COSTAR GROUP.AI-driven spatial data platform.By combining immersive technology, precision data, and advanced design capabilit...Show moreLast updated: 5 days ago
    • Promoted
    Manager, Product Manager - Platform Enablement

    Manager, Product Manager - Platform Enablement

    Capital OneFalls Church, VA, US
    Full-time +1
    Manager, Product Manager - Platform Enablement.Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driv...Show moreLast updated: 1 day ago
    Marketing Insights Product Manager

    Marketing Insights Product Manager

    Lithe Consulting LtdWashington DC, DC, us
    Full-time
    Quick Apply
    My client is a multi-national manufacturer of vaping products with both a white-label business and also their own brand which is thriving in Europe and North America. They are looking to engage a Ma...Show moreLast updated: 19 days ago
    • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    RangeMcLean, VA, United States
    Full-time
    Range is creating AI-powered solutions to eliminate financial complexity for our members.We’re transforming wealth management through the perfect blend of cutting-edge technology and human expertis...Show moreLast updated: 18 days ago
    • Promoted
    Senior Product Marketing Manager, Growth

    Senior Product Marketing Manager, Growth

    GrammarlyWashington, DC, United States
    Full-time
    Senior Product Marketing Manager, Growth.Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features. Superhuman offers a dynamic hybrid working model for this rol...Show moreLast updated: 2 days ago
    • Promoted
    Product Marketing, Senior Manager, AI & Analytics

    Product Marketing, Senior Manager, AI & Analytics

    MedalliaWashington, DC, United States
    Full-time
    Product Marketing, Senior Manager, AI & Analytics.Join Medallia as a Senior Product Marketing Manager focused on our AI and Analytics innovations, driving go-to-market strategy across product, sale...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    MSDRockville, MD, US
    Full-time
    The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    IFG - International Financial GroupWashington, DC, United States
    Full-time
    Talent Acquisition Specialist @IFG | Hiring for - Gaming, Tech, Digital, Legal and Construction talent across US and Canada. B2B performance marketing team.This is a chance to lead marketing strateg...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Zip SecurityWashington, DC, US
    Full-time
    This is a high-impact role at the intersection of product, marketing, and sales.You'll tell Zip Security's story by translating complex product capabilities into clear, compelling value for custome...Show moreLast updated: 30+ days ago