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Demand Generation Manager, Capital One Software (Remote)

Demand Generation Manager, Capital One Software (Remote)

Kentucky StaffingFrankfort, KY, US
21 hours ago
Job type
  • Full-time
  • Remote
Job description

Demand Generation Manager

Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn't exist in the marketplace to enable us to operate at scale in the cloud. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market. Building on Capital One's pioneering adoption of modern cloud and data capabilities, Capital One Software is helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face things like data publishing, data consumption, data governance, and infrastructure management we've built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward. We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Demand Generation Manager for Slingshot, you will be the strategic hub for our lead generation initiatives. In this high-impact role, you will architect and execute the multi-channel marketing campaigns that help drive Slingshot's growth. You will be challenged to experiment with channels, formats, messaging, and targeting to find the most effective ways to capture and engage each of our technical personas.

The Role

As a Demand Generation Manager for Slingshot, you will :

  • Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals.
  • Own the planning, creation, and optimization of integrated marketing campaigns.
  • Champion a culture of continuous testing and optimization across channels.
  • Measure, analyze, and report on campaign performance.

Basic Qualifications

To qualify, you need :

  • Bachelor's Degree or military experience.
  • At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies.
  • At least 2 years of experience marketing to multiple personas at enterprise organizations.
  • At least 2 years of hands-on experience managing programmatic and ABM campaigns.
  • At least 2 years hands-on experience using marketing automation software.
  • Preferred Qualifications

    Preferred qualifications include :

  • 5+ years of experience in B2B SaaS demand generation.
  • Demonstrated ability to work in fast-paced, high-growth environments.
  • A bias toward action and the resilience required to experiment.
  • Experience managing relationships with performance marketing agencies.
  • Demonstrated ability to understand SEO / SEM principles.
  • Experience with Account-Based Marketing strategies.
  • _At this time, Capital One will not sponsor a new applicant for employment authorization for this position._

    The minimum and maximum full-time annual salaries for this role are listed below, by location : Remote (Regardless of Location) : $132,800 - $151,600 for Manager, Marketing Richmond, VA : $132,800 - $151,600 for Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

    Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

    Capital One is an equal opportunity employer (EOE, including disability / vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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    Demand Generation Manager • Frankfort, KY, US

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