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VP, Off-Platform Strategy - CNN
VP, Off-Platform Strategy - CNNWarner Bros • New York, NY, US
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VP, Off-Platform Strategy - CNN

VP, Off-Platform Strategy - CNN

Warner Bros • New York, NY, US
2 days ago
Job type
  • Full-time
Job description

Vice President of Off-Platform Strategy

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. We are seeking a Vice President of Off-Platform Strategy to lead the vision, execution, and growth of our off-platform audience strategy. This is a high-impact leadership role responsible for driving audience development, engagement, and monetization across both referral-driven and reach-centered platforms (e.g., Facebook, Instagram, TikTok, YouTube, X, etc.). This role will oversee a comprehensive team focused on growing our off-platform audiences and referrals to CNN, channel-specific content development management, and platform-specific revenue generation. It requires a leader who can balance editorial and business goals, and who understands how to shape platform-specific strategies that build habit, grow loyal audiences, and drive sponsorship or other revenue opportunities. The ideal candidate will be audience-obsessed, revenue-conscious, and fluent in platform behavior, content formats, and performance data.

Key Responsibilities :

  • Off-Platform Strategy & Leadership
  • Team Oversight
  • Monetization & Sponsorship Enablement
  • Performance & Optimization

Qualifications & Experience :

  • 8-10+ years of experience in social media strategy, audience development, digital content, or platform partnershipspreferably within a media, news, or digital-first organization.
  • Proven success in leading multi-platform growth strategies and building or managing cross-functional teams.
  • Deep understanding of platform-specific algorithms, audience behavior, and monetization dynamics across walled-garden and referral ecosystems.
  • Experience collaborating with editorial and business teams to develop sponsor-ready content.
  • Strong data literacy and ability to translate performance insights into actionable strategy.
  • Editorial judgment with a strong sense of brand integrity and platform nuance.
  • Experience managing in complex and cross-functional organizations.
  • Excellent leadership, communication, and cross-functional collaboration skills.
  • Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

    In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $184,800.00 - $343,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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