Digital Marketing Specialist

Job Description

Salary Range : $61,500 - $83,100

Anticipated Hiring Ranges : $61,500 - $72,300

Benefits :

This position is benefits eligible. Please view our benefits guide here.

Why do I see two salary ranges?

The City of Greeley in compliance with Colorado state law, includes a salary range for all positions posted. This law is intended to improve wage transparency. The City of Greeley, in support of wage transparency posts both the full salary range for each position (what you might anticipate your earnings could be if you work for the City of Greeley for some time), as well as the anticipated hiring range (the range within which the City anticipates making an offer). The actual offer extended will be based on your years of relevant experience, education, certifications and potentially other factors.

City of Greeley's Total Rewards

The City of Greeley is proud to offer a robust benefits package in addition to your wages. This package includes health and wellness, retirement savings, discounted access to Greeley facilities and more.

Job Summary :

We are looking for a skilled Digital Marketing Specialist to join our team and help increase the City of Greeley's online presence on various digital platforms. The ideal candidate will possess a strong understanding of various social media platforms and web content strategies to effectively engage with the target audience through organic and paid tactics. This position's responsibilities include creating and managing social media campaigns, creating and scheduling posts, analyzing performance metrics, and curating content on social media, for enewsletters, and websites as applicable. The candidate should have excellent communication and copywriting skills, be proficient in social media management tools, and have a solid understanding of social media and Google analytics. Experience in developing and executing successful social media strategies and marketing campaigns is required, and the ability to tailor the voice and tone to align with the city's brand.

Experience : Minimum Requirements

Bachelor's degree in communication, marketing or related field.

Three (3) years of experience in 21st-century communication practices (i.e., marketing, communications, media relations, public engagement, brand management, or related fields).

Valid Driver's license

Preferred :

Bilingual in English and Spanish.

OR

Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.

Knowledge, Skills, & Abilities :

Understands the fundamental concepts of promoting local government and community.

Proficient at writing, organizing content and data, and reporting outcomes.

Knowledge of principles and best practices of social media, digital marketing, and online engagement.

Ability to utilize components of project management to successfully schedule, lead and facilitate communication.

Experience assessing, monitoring, and measuring strategic communication and marketing initiatives.

Knowledge of content creation strategies, including writing, photography, video, and audio production.

Knowledge of web content management systems, digital advertising platforms, and analytics tools. Ability to think strategically and align digital campaigns with organizational goals and priorities.

Creating, curating, and managing engaging content across multiple platforms.

Skills in developing and executing paid and organic social media campaigns.

Skills in designing and analyzing performance reports to measure effectiveness and adjust strategies.

Skills in storyboarding, editing, and producing multimedia content (photo, video, audio, graphics).

Ability to communicate clearly, effectively, and professionally both online and in person.

Ability to respond quickly and appropriately to comments, questions, and sensitive issues on social platforms.

Ability to represent the City in a positive and professional manner, especially during high-profile projects or crisis communications.

Ability to stay adaptable, innovative, and proactive in identifying risks, opportunities, and new trends.

Experience with digital cameras and basic video editing abilities specifically for social media.

Essential Functions :

Social Media Strategy and Digital Marketing Development

Conceptualize, develop, and manage compelling social media campaigns for the City of Greeley social media channels including but not limited to, Facebook, Twitter, Instagram, YouTube, and NextDoor, that builds meaningful connections and encourages engagement with the community (residents, non-residents, and businesses).

Analyze and interpret performance metrics to optimize strategies.

Curate engaging and relevant content to boost audience interaction.

Maintain excellent communication and provide regular updates on campaign progress.

Responsible for social media postings, both organic and paid, as well as web content update projects and enewsletters.

Establish external and internal relationships cross-functionally to gather information and inspiration for content that ensures consistent, professional, and accurate messaging and increases reach.

Facilitate online engagement by creating and publishing relevant content, monitoring and responding to comments to foster two-way conversations, and engaging with comments and questions that further create opportunities for public participation and enhance Greeley's brand.

Develop, implement, report, and assess social media advertising campaigns for various projects and initiatives.

Strategize and update social media project plans consisting of content ideas, post scheduling / frequency, response times, partnership opportunities and collaborations.

Design effective digital media campaigns that align with council strategic priorities using platforms including but limited to Google ad, YouTube, Facebook, and other social and digital media.

Update the City of Greeley's annual social media tactical plan, and stay current with industry trends, analytical data, and reporting features. Train staff on plans, best practices, and trends.

Identify, communicate, and act on opportunities and risks proactively to represent the City of Greeley appropriately.

Image and City of Greeley Campaign Initiatives

Participate in all phases of marketing support for the City's image initiative, including, but not limited to formulation of social media messages, planning and purchasing of online / digital advertising, and evaluation of effectiveness and ROI for each strategy and platform to make recommendations and / or implement strategies or make tactical modifications.

Compile monthly analytics on strategies used and support a variety of City-sponsored / partnered public events with promotion / marketing and on-site support.

Update the campaign website, create content (blogs / events / photo / video / calendars) to be used as part of the campaign, and enhance or expand upon social media content.

Video and Digital Assets

Research, write, produce, photograph, and record video and audio content.

Coordinate and collaborate with departments and staff on video, photo, and audio / podcast concepts, helping edit and create content to augment messaging on City GTV8, YouTube, and social media channels that align with City of Greeley's brand.

Deliver current, inspirational, compelling, and engaging content to tell the story of Greeley. Storyboard and develop a variety of branded digital assets depicting narrative and audio- / visual scripts.

Edit and organize digital assets. Monitor trends and assist with the development and distribution of digital media.

Web and Digital Support

Update content and / or make timely updates for city and department websites as needed.

Support team members as needed for proofreading, generating web and social media content to represent best the marketing function, as well as update web content to support project initiatives.

Implement content changes, including text, images, videos, and interactive elements independently and in conjunction with the team using content management systems, newsletters, landing pages, and QR and link management systems.

Supervisory Responsibilities

n / a

Travel :

Occasional travel locally to site visits; possible travel to training and certification opportunities.

Work Environment and Physical Requirements :

Work Environment

Primarily based in a standard office environment, which involves working at a desk or workstation for extended periods.

The noise level is generally low to moderate, consistent with a typical office setting.

This position may occasionally require visits to other offices or off-site locations for meetings or project work, depending on job responsibilities.

Physical Requirements

Mobility : Minimal physical effort typically found in clerical work. occasional walking or standing, ability to move throughout office location.

Dexterity : Ability to perform repetitive movements for typing, writing, and operating office equipment.

Strength : Ability to lift or carry objects weighing up to 15 pounds occasionally.

Endurance : Ability to maintain focus and productivity for periods while performing job duties.

Flexibility : Infrequent need to perform the following physical activities : bend / stoop / squat, climb stairs, push or pull, reach above shoulders.

Vision and Hearing : Sufficient visual ability to read printed or digital documents, view computer screens, and perform detail-oriented tasks. Adequate hearing to participate in verbal conversations, virtual, phone, and in person communications.

EOE Statement :

The City of Greeley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

ADA Statement : We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at : HR@Greeleygov.com .

Conditions of Employment :

Candidates must successfully complete all pre-employment screenings and employment eligibility verification. Pre-employment screenings include a drug test, a background and national sex offender search, a motor vehicle record search, and for some positions, a physical demands evaluation. For more information about City policies and practices during the recruitment process, including but not limited to EOE, Reasonable Accommodation, and pre-employment screenings, please visit our career page HERE.