Director, Marketing Operations

Job Description

Job Description

About Us :

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact.

Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

What We’re Looking For :

Kooth is looking for a technically fluent, operationally strong Director of Marketing Operations to design, optimize, and run our U.S. martech systems and team. Reporting to the VP of Marketing, you’ll build and lead the infrastructure that fuels our growth and lifecycle marketing, while guiding a small but agile team across marketing automation, CRM workflows, email operations, and cross-functional project intake.

You’ll take ownership of our martech stack — including HubSpot (all Hubs), Contentful, MMPs (AppsFlyer), and ASO tools (AppRadar) — ensuring systems are seamlessly integrated, workflows are scalable, and data flows transparently across teams and cross-departmental platforms like Braze and SFDC.

How You’ll Make an Impact :

Martech Infrastructure & System Integrations

Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment.

• Lead ongoing administration of platforms including :
• HubSpot (CRM, automation, forms, email, web content)
• Contentful (web content management, app content management)
• Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar)
• Project Management systems (e.g., Monday, Wrike)
• Translation Management systems (e.g., Smartling, Phrase)
• Lead system integration support of cross-department and global platforms including :
• Braze (customer engagement and lifecycle automation)
• Partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly.
• Salesforce (data sync, lead lifecycle, and commercial ops interface)

Attribution & Performance Tracking

Web, App, and CRM Systems Management

Process Engineering & Operational Scalability

Requirements

What You’ll Bring :

Benefits

What You’ll Get :

Compensation : The base salary range for this role is $130,000 to $150,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role.

Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including :

Equal Employment Opportunity :

Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs.

Reasonable Accommodations :

Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team.

Ready to Join Us?

If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.