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Product Manager, Downstream Marketing

Product Manager, Downstream Marketing

VirtualVocationsGrand Rapids, Michigan, United States
10 days ago
Job type
  • Full-time
Job description

A company is looking for a Product Manager, Downstream Marketing, OptiFreight Logistics.

Key Responsibilities

Oversee the end-to-end product marketing lifecycle, including market analysis and continuous improvement initiatives

Monitor performance metrics and adjust strategies based on customer insights to improve product portfolio results

Design and execute promotional campaigns in collaboration with marketing communications and sales enablement teams

Required Qualifications

4-8 years of experience in a related field

Bachelor's degree in a related field or equivalent work experience

Familiarity with logistics and agile methodology preferred

Strong financial acumen and understanding of pricing and deal structures

Proficient in data analysis and Microsoft Office, particularly Excel and PowerPoint

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Product Marketing Manager • Grand Rapids, Michigan, United States

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