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Data Alliances Marketing Manager
Data Alliances Marketing ManagerKPMG • Winston-Salem, NC, United States
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Data Alliances Marketing Manager

Data Alliances Marketing Manager

KPMG • Winston-Salem, NC, United States
23 days ago
Job type
  • Full-time
Job description

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Data Alliances Marketing Manager to join our Clients and Markets team.

Responsibilities :

  • Drive the creation of specialized, co-branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions
  • Produce technical and solution-focused sales tools, including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos
  • Project manage KPMG's presence at alliance-specific conferences (such as, Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick-off events)
  • Create, plan, and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness
  • Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams
  • Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner-facing events like sales kick-offs (SKOs) to ensure KPMG's data solutions are top-of-mind with their sales teams; increase the visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG's and our partners' digital properties
  • Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications :

  • Minimum five years of recent experience in B2B marketing in a professional services or technology environment is preferred
  • Master of Business Administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree marketing, business or a related field is required.
  • Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with / between groups with complementary and competing priorities to achieve common goals
  • Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy
  • Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills, including the ability to create compelling content and present effectively to executive audiences
  • Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
  • Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
  • KPMG LLP and its affiliates and subsidiaries ("KPMG") complies with all local / state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work .

    Follow this link to obtain salary ranges by city outside of CA :

    https : / / kpmg.com / us / en / how-we-work / pay-transparency.html / ?id=5747_9_25

    California Salary Range : $87800 - $185000

    KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

    KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

    Los Angeles County applicants : Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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    Marketing Manager • Winston-Salem, NC, United States

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