Head of Growth Marketing

Senior level : Mid‑Senior. Employment type : Full‑time.

Location & Work Authorization

Full‑time, in‑person role based in San Francisco (Presidio). We work from the office 5 days a week.

Must be based in the Bay Area or be willing to relocate before starting.

Require US work authorization; open to O‑1 visa sponsorship for truly exceptional candidates.

About the Role

We need someone who sees the massive opportunity in front of us and knows exactly how to capture it. You understand that we're not just building another AI tool – we're creating the platform that will democratize AI development for millions of knowledge workers who never thought they could build with AI. This role is about turning product‑market fit into a growth engine that scales. You'll own the full funnel from awareness to activation to expansion, building the marketing machine that takes us from thousands of users to millions.

What You'll Be Doing

Own the entire growth funnel

– From the first touchpoint to enterprise expansion. Build measurement frameworks, identify conversion bottlenecks, and systematically optimize every step of the user journey.

Build our go‑to‑market engine

– Design and execute campaigns that introduce AI‑curious knowledge workers to what's possible when they can build their own AI agents. Turn curiosity into capability.

Scale what's working, kill what's not

– Inherit early traction and promising experiments, turn the winners into scalable, predictable growth channels while ruthlessly cutting the losers.

Partner with product on activation and retention

– Work directly with product team to optimize onboarding, identify expansion opportunities, and build in‑product growth loops that turn users into advocates.

Build and optimize our content engine

– Partner with the content creator and social media team to turn thought leadership into demand generation and user success stories into case studies that convert.

Develop our partnership and community strategy

– Identify and execute partnerships with AI communities, creator platforms, and complementary tools that introduce us to our ideal users.

Lead experimentation across all channels

– Paid acquisition, SEO, email marketing, webinars, events – test everything, measure what matters, and scale what works.

Own the narrative and positioning

– Work with brand and content teams to refine how we talk about ourselves, ensuring messaging resonates with both technical and non‑technical audiences.

You Should Probably

Have built growth engines from scratch

– Took products from early traction to significant scale, experienced 0‑1 and 1‑10 growth phases.

Understand technical products deeply

– Marketed to developers, knowledge workers, or technical decision‑makers, making complex capabilities approachable.

Be obsessively data‑driven

– Instrument everything, trust metrics over intuition, spot signal from noise in complex funnels.

Excel at cross‑functional collaboration

– Work closely with product, engineering, design, and content teams, influence without authority, build consensus around growth priorities.

Move fast without breaking things

– Launch experiments quickly while maintaining quality and brand consistency, test fast yet invest when needed.

Think in systems, not tactics

– Build repeatable processes that compound over time, connect acquisition, activation, and retention.

Communicate growth insights clearly

– Translate complex funnel analysis into actionable insights for technical and business stakeholders.

You Definitely Have

2+ years of growth marketing experience

at a high‑growth B2B or prosumer company.

Proven track record of scaling user acquisition

– Specific channels, campaigns, or strategies that drove significant, sustainable growth.

Deep experience with the full marketing stack

– Attribution and analytics tools, marketing automation, A / B testing platforms, paid acquisition channels, and CRM systems.

Strong analytical and modeling skills

– Build cohort analyses, LTV models, funnel optimization frameworks; comfortable in SQL, spreadsheets, BI tools.

Experience marketing to technical audiences

– Grew products used by developers, designers, marketers, or other knowledge workers who evaluate tools carefully.

Experience in high‑growth, venture‑backed environments

– Understand pace, pressure, and priorities of building a category‑defining company.

Bonus Points If You Have

Experience with AI / ML products

– Marketed technical AI tools, developer platforms, or products in the broader AI ecosystem.

Background in product‑led growth

– Optimized in‑product experiences, built viral loops, worked closely with product teams on growth initiatives.

Experience with community‑driven growth

– Built or leveraged user communities, creator networks, or developer ecosystems for growth.

Technical background or strong technical fluency

– Can have detailed conversations with engineers about implementation.

Experience with multi‑sided marketplaces or platforms

– Understand dynamics of growing products with multiple user types and use cases.

Track record in category creation

– Helped define new product categories or educated markets about emerging technologies.

Strong content strategy and execution experience

– Built content engines that drive both awareness and conversion.

Real Talk

You will be our first dedicated marketing hire – you’ll have significant ownership but also significant responsibility to build our growth function from the ground up. Our product evolves rapidly; you’ll need to adapt growth strategies as capabilities and use cases expand. You’ll work directly with Filip (our CEO) and the founding team – expect strong opinions and high standards. Success means proving that AI development tools can achieve consumer‑scale adoption while maintaining enterprise‑quality capabilities. We’re building for the long term, but we need to move fast – balance sustainable growth with the urgency of a competitive market.

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