Erlanger is hiring : Social Media Strategist in Chattanooga

Job Summary

The Social Media Strategist manages Erlanger Health Systems organic social media presence, ensuring the brand maintains a consistent voice and strong connection with online audiences. This role is responsible for content planning and publishing, coordinating with internal partners, developing visual assets and captions, and monitoring performance.

The Social Media Strategist helps amplify Erlanger's voice in the region by creating community-focused content, supporting campaign rollouts, and contributing to the health systems thought leadership, education, and promotional storytelling efforts. This position requires strong communication skills, content instincts, attention to detail, and a clear understanding of brand messaging and platform best practices. Robust relationship building and maintenance across the department and the health system are essential.

Key Responsibilities

Content Creation & Publishing

• Develop and schedule organic social media posts across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter), with potential expansion to TikTok or YouTube.
• Write clear, engaging, and brand-aligned captions and post copy tailored to specific audiences and platform formats.
• Collaborate with the design team or use internal templates / tools to create or repurpose graphics and short‑form visual assets.

Calendar Management & Coordination

Monitoring, Engagement & Reporting

Collaboration & Integration

Education & Experience

Required Education

Required Experience

Preferred

Reporting

Reporting to the Digital Engagement Manager, the Social Media Specialist is responsible for day‑to‑day social content planning, creation, publishing, and performance monitoring across Erlanger’s primary social media channels. This individual works closely with the Creative, Marketing, and Communications teams to ensure that social media activity is strategic, timely, and aligned with broader campaign efforts and institutional goals.

Location

Erlanger Baroness Hospital, Chattanooga, TN

Standard Hours

Regular

Seniority Level

Employment Type

Job Function

Industries

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