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Director of Field Marketing
Director of Field MarketingVirtualVocations • Grand Rapids, Michigan, United States
Director of Field Marketing

Director of Field Marketing

VirtualVocations • Grand Rapids, Michigan, United States
30+ days ago
Job type
  • Full-time
Job description

A company is looking for a Director of Field & Partner Marketing.

Key Responsibilities :

Own the field marketing strategy to drive pipeline generation and acceleration across target industries and segments

Launch programmatic regional events tied to ABM playbooks, such as target-account dinners and partner-enabled events

Analyze, track, and report on event ROI and MQL metrics while collaborating with strategic Alliance partners for joint campaigns

Required Qualifications :

10+ years of related marketing experience in a B2B SaaS environment

Proven experience building and executing regional field / ABM programs with measurable pipeline / revenue impact

Experience in partnership marketing, including co-marketing and joint campaigns

Data-driven mindset with the ability to define KPI frameworks and optimize programs based on results

Experience in remote / distributed team management is a plus

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Director Of Marketing • Grand Rapids, Michigan, United States