Associate Brand Manager, Snacking & Chunk

Associate Brand Manager, Snacking & Chunk

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrivewhether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together. In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, Prsident specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, : ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz. At Lactalis, we live by our core valuesAmbition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued. Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours The Associate Brand Manager (ABM) plays a pivotal role in driving brand growth, and long-term equity for the snacking and chunk business at Lactalis Heritage Dairy. This role will be responsible for leading the planning, execution and analysis of various business initiatives. This role will gain broad exposure to all functional activities on the brand's business (including but not limited to Brand Development, Consumer Insights, Innovation, R&D, Sales, Operations, Revenue Management and Finance). This role will be responsible for management and execution driving growth for the business, in close collaboration with cross functional teams for the assigned cheese portfolio.

Key Responsibilities

• Business Performance Analysis : Monitor and analyze sales trends, market share, volume and revenue drivers, and competitive activity. Diagnose performance drivers and recommend clear actions to close gaps or accelerate growth. Deliver in-depth reporting on multi-channel marketing and promotional programs to optimize ROI.
• Brand Strategy & Planning : Support development of annual brand plans, long-term strategy, and innovation roadmaps grounded in consumer, category, and competitive insights.
• Innovation & Renovation : Lead cross-functional teams through the stage-gate process for new product launches, formulation upgrades, and packaging enhancements. Manage product strategy, packaging design development, and collaboration with R&D, Consumer Insights, Manufacturing, Engineering, Sales, and Finance to bring concepts to market successfully.
• Commercial Execution : Partner with Sales to activate customer-specific programs, develop selling stories, and ensure flawless retail execution.
• Marketing Activation : Assists with developing annual integrated marketing programs, including omni-channel programs, PR, media, and social, to drive brand awareness, trial, and loyalty.
• Project & Agency Management : Manage timelines, budget, and deliverables across creative, media, insights, and research partners to ensure seamless execution.
• Cross-Functional Leadership : Act as the central point of connection for Finance, Operations, Supply Chain, R&D, Sales, and Insights, ensuring alignment and breakthrough execution.
• Consumer Understanding : Develop a deep comprehension of the consumer and leverage consumer insights to drive brand strategy and innovation.

Requirements

From your STORY to ours Qualified applicants will contribute the following :

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to : veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations. Salary Description $100,000 - $110,000 + 15% Annual Bonus