Marketing Manager

Product Growth Marketing Manager

Scaling to $1B ARR and beyond means we need to scale a cross sell engine that optimizes growth across multiple product lines, buyer segments and personas across our customer base. That's where you come in.

As a growth manager, you'll own a slice of the business: being accountable as the business unit owner for cross-sell revenue for our HR product lines, establishing the strategy to reach your KPIs, collaborating closely with sales and cross-functional team members to bring the strategy to fruition, and building the programs / campaigns delivering impact. You'll be the point-person at Rippling for your cross-sell business line. Your initiatives will directly affect LTV and net dollar retention, which have a huge impact on Rippling's enterprise value.

This role is highly cross-functional. You'll partner closely with our engineering, revenue operations, analytics, marketing operations, and sales teams to help Rippling win.

What You Will Do

1. Develop campaign strategy across a variety of channels. Deeply understand our products and customer pain points to conceptualize customer journeys that maximize cross-sell success. You'll help scale channels and find new opportunities from the data and qualitative signals to optimize our cross-sell machine.
2. Own end-to-end campaign execution. You'll manage our HR cross-sell programs inclusive of launching, reporting, experimenting, and optimizing campaigns geared towards various audiences. You'll define audiences and behavioral triggers, project manage copy and creative development, and report on the results.
3. Build and manage relationships. You'll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales and more in order to succeed in this role.
4. Proactively share insights across the organization. Ensure cross-functional alignment by proactively keeping everyone in the loop on performance, building alignment, & setting shared priorities.

What You Will Need

• 5+ years of experience in a fast-paced, data-driven role like consulting, product, investment banking, or bizops.
• Experience analyzing data to drive business strategy. You'll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights.
• Superb cross-functional collaboration and project management skills. You'll drive initiatives that span marketing, sales, data science, engineering, product, brand, and marketing ops.
• A hacker's mentality with structured problem-solving skills. We place a big emphasis on creativity matched with the ability to break down an ambiguous problem into solvable components.
• Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our customers.
• Taking initiative is second nature to you. Without prompting, you'll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
• Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.