Channel Marketing Manager

Channel Marketing Manager

Mooresville, North Carolina, United States, 28115

Channel Marketing Manager

Find your more with Mohawk!

At Mohawk Industries, we're committed to more more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our people.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Come find your "more" with Mohawk!

What We Need :

Mohawk produces some of the most innovative flooring products on the market and we are looking for a Channel Marketing Manager to bring our innovative products to life. This role will be responsible for developing, driving and implementing all marketing activities directed to a specified group of channel partners. We are looking for a creative, yet strategic thinker to lead marketing activities executed through channel partners to support the brands and products we produce and sell.

What You'll Do :

• Support development of annual marketing plan for specified channel / s to drive brands and products through the channel to end consumers.
• Help streamline and expedite the purchase process (purchase funnel) within channel.
• Manage and execute channel campaigns as part of the strategic annual plan to expand share and pursue aggressive growth targets.
• Work closely with the brand team to support national brand development and growth initiatives executed to, through and within the channel partner.
• Work closely with sales and sales operations to devise and execute plans to grow channel partnerships, product / category offering within channel and total share of wallet.
• Work closely with product team to align offering, messaging and new product launches to, through and within the channel partner.
• Work closely with the insights team to utilize data, research and shopper insights to provide recommendations for driving category disruption and expansion within the channel.
• Oversee day to day marketing support for channel partners and internal sales teams.
• Work with appropriate sales and marketing teams to plan and execute channel events and shows aligned with channel, brand and product strategies.
• Coordinate plan-o-grams and merchandising / point of purchase (POP) displays as necessary, working cross functionally on strategy, logistical implementation, signage and collateral as necessary.
• Develop digital assets and content to aid in online shopping experience. Copywriting as necessary.
• Work closely with retail partners to conduct analysis of online content and develop improvement plans.
• Support line reviews and strategic partnership meetings as needed and requested by sales or business lead.
• Continually research and review channel news, trends and data to provide strategic recommendations for business stakeholders.
• Understand competitive landscape to channel as well as within category / product offering sold through channel.
• Project management as necessary.
• Administrative support as necessary.

What You Have :

What You're Good At :

What Else?

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability / veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.