Marketing Director (Madison)

Position Summary :

The Director of Marketing will lead Century Constructions strategic marketing efforts, strengthen the companys brand identity, and drive business development initiatives. This role requires a dynamic leader with experience in marketing campaigns, capable of overseeing RFP management, digital marketing, and client outreach strategies to support organizational growth.

Key Responsibilities :

• Brand Development & Management
• Develop and execute a comprehensive branding strategy that aligns with company goals and culture.
• Ensure consistency in messaging, visual identity, and positioning across all marketing channels.
• Request for Proposal (RFP) Management
• Oversee the preparation, writing, and submission of RFPs and RFQs.
• Collaborate with project managers and executives to craft compelling proposals tailored to client needs.
• Website & Digital Presence
• Manage the company website, ensuring content is up-to-date, SEO-optimized, and user-friendly.
• Lead efforts to improve online visibility and user engagement.
• Social Media & Content Marketing
• Develop and implement a social media strategy across platforms (LinkedIn, Facebook, Instagram, etc.).
• Create and curate engaging content including project spotlights, company news, and industry insights.
• Strategic Marketing & Growth Initiatives
• Analyze market trends and develop strategic marketing plans to support business objectives.
• Identify new market opportunities and implement outreach campaigns.
• Business Development Support
• Work closely with the business development team to identify and pursue new clients and project opportunities.
• Assist in planning and hosting client events, trade shows, and networking opportunities.

Qualifications :