Group Manager, Web Experience (Marketing)

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you.

Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

While this position is remote, we encourage and at times, require in-person collaboration at our offices.

Overview

LegalZoom's marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You'll own the end-to-end experience of our marketing website-ensuring it's easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint.

You'll lead a multidisciplinary team of UX, content, and visual designers-bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we're seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.

We're looking for a strategic player-coach who blends systems thinking with creative instinct-someone who knows that great web experiences are more than usable. They're persuasive, performance-minded, and emotionally resonant.

This is a player-coach role : a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.

Note : This is a people management role. Candidates must have experience directly managing in-house individual contributors.

You will

Lead the creative vision, strategy, and execution of our marketing website and landing pages

• Manage, coach, and develop a team of visual designers, UX designers, and content designers
• Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints.
• Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
• Analyze user behavior and site performance to inform data-driven UX and content improvements
• Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)
• Drive experimentation and A / B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
• Ensure the site is accessible, responsive, and brand-consistent
• Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization.
• Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives.

You have

7-10+ years in UX, content design, or digital design-plus 3+ years in team leadership

LegalZoom is a remote-first company and the national range for this role is ($128,300 - $171,000). Actual compensation offered will depend on several factors including but not limited to : geographic location, work experience, education, skill level, and / or other business and organizational needs. In addition, an annual bonus, incentive bonus and / or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.