Apparel Merchandiser

Job Description

Job Description

Description : Primary Purpose

The Apparel Merchandiser is responsible for creating and managing product assortments that align with brand vision, market trends, and customer preferences. This role involves product planning, supplier coordination, inventory management, and monitoring sales performance to optimize assortments. Reporting to the Regional Director of Operations, the Apparel Merchandiser works closely with design, production, and sales teams to develop apparel collections that drive brand growth and profitability.

Essential Duties and Responsibilities

• Product Planning and Development : Conduct market research to understand current fashion trends, target customer preferences, and competitor activities.
• Inventory Management : Monitor inventory turnover rates and make adjustments as needed to meet sales targets.
• Visual Merchandising
• Create visual merchandising plans to display products effectively in stores, ensuring a positive shopping experience and brand consistency.
• Work with the retail team to implement merchandising strategies that drive foot traffic and increase sales.
• Prepare seasonal or thematic displays to highlight new collections and promote high-demand products.
• Sales and Performance Analysis
• Monitor weekly and monthly sales data to understand product performance and customer preferences.
• Identify best-sellers and slow-movers, making recommendations for promotions, markdowns, or reordering.
• Prepare reports and present findings to stakeholders, suggesting improvements to maximize sales.
• Collaboration and Communication
• Act as a liaison between departments, including design, production, and retail, to ensure alignment on product strategies and timelines.
• Collaborate with marketing teams to develop promotional campaigns and in-store events for new product launches.
• Communicate regularly with retail staff to gather customer feedback and insights on product reception

Other Duties and Responsibilities

Qualifications

Requirements :