Marketing Analyst

Marketing Analyst

Do you have a passion for marketing data, analytics, and campaign measurement? Are you interested in making an impact at the largest K-12 edtech company in the US?

IXL Learning, the developer of personalized learning products used by tens of millions globally, is looking for a Marketing Analyst to bring their expertise to help support global, multi-million dollar marketing initiatives on a dynamic, empowered, and fast-growing team.

You will use the latest techniques to solve complex marketing problemssurrounding topics like attribution, tracking, testing, and CLV analysisfor the most beloved educational brands in the world, including IXL, Rosetta Stone, Education.com, and TPT.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

What You'll Be Doing

• Develop analytics frameworks and statistical solutions to support marketing strategies; assess the impact of marketing and product changes using media mix modeling, A / B testing, etc.
• Model customer lifetime value using Bayesian techniques or custom methodologies
• Write efficient and accurate SQL to query marketing and website data across multiple data warehouses, including BigQuery and Redshift
• Support product and marketing teams to design rigorous experiments that drive improvements in user engagement and conversion rates
• Launch technical integrations for marketing platforms using Google Tag Manager and GA4

What We're Looking For

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $80,000 to $100,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

About IXL Learning

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example :

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.