Email Marketing Manager

A company is looking for an Email Marketing Manager with experience in Marketo and Pendo.

Key Responsibilities

Build and implement customer lifecycle nurture programs in Marketo

Enhance segmentation frameworks using product and account data for targeted campaigns

Manage automation processes for customer lifecycle journeys and support in-app messaging initiatives using Pendo

Required Qualifications

Proven experience in email campaign management and lifecycle marketing

Expertise with email marketing platforms, including Marketo and Salesforce

Skilled in designing and optimizing email templates

Familiarity with segmentation strategies and automation tools

Ability to analyze and report on campaign performance