Brand ManagerAltus Community Healthcare • Houston, TX, United States
Brand Manager
Altus Community Healthcare • Houston, TX, United States
30+ days ago
Job type
- Full-time
Job descriptionDevelop and execute marketing programs for corporate and designated regional brands that drive measurable results (e.g. increased ER patient visits, increased in-patient visits, online and community engagement, etc.) Support the presence of B2B parent brand Altus so corporate growth goals are achieved Build and manage portfolio for multiple regional brands to meet or exceed desired business goals for the organization Manage multiple projects in a fast-paced, entrepreneurial environment and under tight deadlines to meet established key performance indicators Analyze market, consumer, and competitive information to build a rich repository of knowledge that informs departments across the organization Participate in product development of key service lines including analyzing information to help set the sales forecast and financials Work collaboratively with regional marketing staff to execute local marketing campaigns Successfully execute product launches (e.g. community promotion, clinical relationship program, health education, etc.) to meet corporate and regional goals Gather, assimilate and analyze market and competitive information to ensure marketing activities are effective and efficient Act as marketing liaison to corporate and regional departments Facilitate and grow relationship with corporate, facility and regional staff In collaboration with vendors and AP teams, manage and develop marketing budgets, invoices, and detailed monthly reports Develop dashboard reports that track and monitor program performance Attend staff meetings or other company sponsored or mandated meetings as required Maintain and mine the referral / contact database Provide weekly / monthly reporting as assigned Travel to all facility locations as required Perform additional duties as assigned Bachelor's degree, preferably in marketing or business administration MBA, preferred 4+ years business experience driving measurable results, required 3+ years marketing / brand management / advertising experience including the creation of comprehensive, strategic, metrics driven marketing plans, required Experience in utilizing print, outdoor, promotions, online and grassroots marketing tactics, required Experience in working with agencies and vendors to deliver strategically sound campaigns and creative, required Healthcare industry experience, preferred Position requires fluency in English; written and oral communication
Job Type
Full-time
Description
Job Summary :
Reporting to the Chief Marketing Officer, the Brand Manager is responsible for driving market results by developing and executing effective marketing plans for the corporate brand Altus and its multiple regional brands. Core marketing sectors include :
- B2C Hospital / ED Marketing
- Reputation Management & Patient Experience
- Business Development Marketing (Corporate & Regional Brands)
- Media Buy / Advertising
- Digital Marketing
- Corporate & Employer Branding
- Internal Marketing & Communications
- Market Research & Analytics Reporting
As part of that work, the Brand Manager will provide support to internal marketing, communications, regional staff, and external business partners. In addition, they will also provide project supervision on select assignments to marketing staff, interns, vendors and coordinators.
Essential Duties and Responsibilities :
Other Job Functions :
Requirements
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required
Education and / or Experience, Skills :
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Brand Manager • Houston, TX, United States
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