Director Marketing, Retail Marketing

Summary

Hybrid from our Chicago corporate office

The Director of Retail Marketing is responsible for leading the strategic vision, development, and execution of retail marketing initiatives across the James Hardie, TimberTech and AZEK Exteriors brands. This role will drive retail channel growth, strengthen brand presence, and deepen customer engagement across home improvement retailers including The Home Depot, Lowe’s, and other key partners.

This position requires a dynamic, results-oriented leader who combines strategic thinking with operational excellence. The Senior Director will oversee retail marketing strategy, merchandising, digital retail programs, and omni-channel execution to maximize market share, category leadership, and profitability across both brands and will be accountable to achieving the revenue and profitability goals established.

What You’ll Do:

Strategic Leadership

• Develop and execute long-term retail marketing strategies that align with each brand’s growth objectives and retail channel priorities.
• Translate business strategies into actionable growth plans and programs that drive sales volume, brand preference, and market share.
• Lead omni-channel marketing strategies that integrate e-commerce, in-store merchandising, special order, and stocking programs.
• Partner closely with Sales, Product, Brand, and Digital teams to ensure a unified go-to-market approach.

Retail Marketing & Merchandising

• Direct the development of promotional and merchandising plans that elevate brand visibility and engagement at retail.
• Lead line review strategy and execution, ensuring both brands achieve maximum presence and sell-through performance.
• Manage retail associate training programs and in-store engagement tools to increase conversion with homeowners and contractors.
• Ensure excellence in retail marketing execution — from planograms and displays to digital retail content and media placements.

Customer & Channel Collaboration

• Build strong partnerships with key retail accounts, including The Home Depot and Lowe’s, to drive joint business planning and annual marketing programs.
• Support the sales team in negotiations, business reviews, and new product launches.
• Monitor and analyze competitive activity, consumer insights, and category trends to identify opportunities for innovation and differentiation.

Team & Financial Management

• Lead and develop a high-performing retail marketing team across both brands.
• Manage annual and monthly retail marketing budgets, ensuring efficient investment across channels.
• Drive a performance-driven culture focused on data, measurement, and ROI.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field required (Master’s preferred).
• 15+ years of experience in consumer or building materials marketing, with 7+ years in retail channel leadership roles.
• Proven success in managing large retail partnerships (Home Depot, Lowe’s, or equivalent).
• Strong omni-channel marketing experience, including digital retail, merchandising, and in-store activation.
• Demonstrated ability to lead teams across multiple brands or business units.
• Excellent strategic planning, analytical, and communication skills.
• High proficiency in Microsoft Office Suite; experience with retail analytics tools is a plus.

Personal Characteristics

• Visionary yet pragmatic leader who thrives in a fast-paced, entrepreneurial environment.
• Highly collaborative with a track record of building strong internal and external partnerships.
• Hands-on problem solver who balances strategy with execution.
• Ethical, organized, and deeply committed to brand excellence.
• Strong interpersonal and communication skills with executive presence.

What You’ll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $175,600K to $228,300K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• (Paid sick leave)
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits

James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Applications are being accepted on an ongoing basis.

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