Sr. Customer Marketing Manager - Corporate Campaigns Team

Sr. Customer Marketing Manager

The future is what we make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. Our people shape technologies that help make the world a better place. Working at Honeywell isn't just about developing cool things. That's why all our employees enjoy access to dynamic career opportunities across different fields and industries.

Are you ready to help us make the future?

The Sr. Customer Marketing Manager role will help lead corporate marketing efforts for Honeywell in key global markets to drive awareness and demand generation. You will manage the corporate campaign team and oversee company-wide digital campaigns. Collaborating closely with Strategic Business Groups and Marketing Shared Services, this role requires a keen understanding of target audience development, competitive analysis, messaging strategy, and overall campaign development and management to guide the team to create compelling, customer-focused campaigns. The role requires a mix of analytical and creative skills to effectively communicate our messaging and customer value proposition to key stakeholders.

As a manager, you will work with the team to create campaign strategies, ensure on-time campaign launches, optimize campaigns, align campaigns to business goals, and work with Marketing Shared Services on overall campaign program delivery. The ideal candidate will have experience with B2B customer marketing and emerging digital channels with a keen eye for creative-driven solutions and attention to detail with a customer-first mindset to their work.

Responsibilities

Create and implement customer marketing strategies for Honeywell corporate initiatives.

Develop and oversee marketing campaigns that drive awareness, demand generation, and customer / stakeholder engagement including strategy development, content strategy and development, digital marketing, paid media, and email engagements.

Work with Marketing Shared Services team to manage SLAs for on-time campaign program delivery as well as to monitor and optimize campaign effectiveness.

Create insights and recommendations for campaign improvements.

Manage the customer journey across all campaign touchpoints.

Collaborate with cross-functional teams, including Marketing Shared Services and SBG customer marketing, sales, offering management, and leadership, for campaign creation and deployment.

Stay up to date with industry trends and best practices in customer marketing to bring innovative ideas to drive continuous improvement.

Manage a team of up to five direct reports.

Work across functions to amplify corporate marketing campaigns.

Manage agency resources and relationships.

Qualifications

Six plus years' experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies.

At least two years' experience using PowerPoint, Marketo, and SFDC.

Bachelor's degree in communications, marketing, or related discipline or equivalent experience.

Ability to work collaboratively in a fast-paced environment.

Previous people and program management experience.

Strong understanding of customer segmentation and marketing strategies.

Exceptional attention to detail and ability to plan and organize to achieve successful results.

Track record in delivering on key performance indicators and goals.

Strong writing, verbal, and presentation skills.

Creative solutioning the ability to understand business objectives and translate them into forward thinking marketing campaigns.

Understanding brand guidelines and how to ensure projects bring the brand to life in inspiring ways.

Understanding of how to engage target audiences through meaningful media programs.

Managing agency resources and relationships.

Evaluates issues in a logical, analytical, and pragmatic way.

Works effectively with others to identify and resolve issues including excellent people skills and successful interactions with all levels of management as well as a diverse workforce.

Positive attitude and willingness to embrace change.

Ability to travel as needed.

About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation, and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments powered by our Honeywell Forge software that help make the world smarter, safer, and more sustainable.

Job Info

Job Identification : 127302

Job Category : Marketing

Locations : 855 S Mint St, Charlotte, NC, 28202, US

Job Schedule : Full time

Hire Eligibility : Internal and External

Relocation Package : None