Product Marketing Manager

A company is looking for a Product Marketing Manager.

Key Responsibilities

Define value propositions, positioning, and messaging for product lines, ensuring consistency across various marketing channels

Build and execute go-to-market campaigns to increase awareness, engagement, and adoption of digital products

Define Marketing KPIs and collaborate with teams to implement tracking and optimizations for improved user journeys

Required Qualifications

5+ years of experience in product, growth, or digital marketing focused on digital product adoption

Proven ability to create messaging and activation strategies that guide users through digital funnels

Strong analytics mindset with experience in defining KPIs and running experiments

Proficiency with marketing and analytics tools such as GA4, Mixpanel, or Amplitude

Experience collaborating with technical teams to implement measurement frameworks