Marketing Lead - Renewal Analyst (Greensboro)

Marketing Coordinator

Lead and coordinate marketing activities on new and renewal business as well as support Producer in sales activities. Be knowledgeable of applicable coverages, carrier guidelines, alternative funding arrangements, underwriting, and legislative changes. Build and grow relationships with carrier representatives, teammates, and clients when applicable.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time :

• Serve as consultative point of contact for the team in relation to coverages and marketing matters; identify and understand client needs and provide recommendations with supporting rationale.
• Assist the producer in sales efforts, including responding to Requests for Proposals.
• Build and maintain carrier relationships by phone, email, and in person.
• Grow a working knowledge of the current marketplace and capabilities of providing alternatives for the transfer of risk.
• Coordinate and work closely with local leadership to drive LOB strategy and initiatives as well as promote and drive utilization of best practices.
• Demonstrate strong skills at negotiating pricing, where applicable, and policy conditions and terms with the selected carriers, and decide the best carrier(s) for the client within marketing guidelines.
• Assist the Producer and account team members in collecting client information.
• Provide analyses and recommendations of coverage needs to the Producer, assist the Producer in developing initial marketing and renewal strategies, and lead the execution of marketing and renewal strategies, working with account team members and direct communications with carrier underwriters and other carrier representatives.
• Lead the renewal process and prepare company applications and submissions to appropriate markets.
• Prepare any proposals, finance agreements and other presentations, as requested.
• Assist the Producer in renewal recommendations to the client.
• Ability to direct and lead renewal strategy as requested.
• Understand and utilize the client management system(s) and other relevant technology platforms.
• Attend seminars, classes, and carrier meetings to keep abreast of new products available for clients and acquire expertise in legislative changes.
• Be a resource to teammates and very knowledgeable about insurance carrier products, all funding arrangements and programs.
• Mentor and train other account team members as appropriate, and demonstrate strong interpersonal and professional relationship building skills.
• Back up and support account teams, as required, on interim marketing or technical support assistance.
• Other job duties and responsibilities as requested by management.

The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Some benefits included in this role are :