Influencer and Affiliate Program Manager

Influencer & Affiliate Program Manager

At Hadley Designs, we believe learning should be fun, beautiful, and screen-free. Millions of parents and teachers trust our products to spark curiosity and confidence in children, and we're growing fast through authentic creator partnerships that share that mission.

That's where you come in. We're looking for an Influencer & Affiliate Program Manager who can turn creators into loyal advocates. You'll build systems, craft viral hooks, and empower hundreds of creators to showcase our products in ways that inspire families everywhere.

Hadley Designs is a family-founded, female-led brand redefining early education through creativity and purpose. We design screen-free learning tools that help parents and teachers make learning fun, engaging, and meaningful. Every product is hand-drawn and teacher-designed, made to build confidence through connection.

We don't just sell educational products. We shape futures through creativity, design, and heart.

About the Role

You will own and scale our creator affiliate ecosystem. You will build genuine relationships with TikTok creators, activate them fast, keep them motivated, and help them grow into high performing VIP affiliates. You will lead the systems that turn creator content into predictable GMV growth. This is a mix of strategy, communication, creative development, and relentless execution.

Your Core Focus

• Drive qualified creator posts at scale. At least 50 percent of new qualified creators who receive samples should post and stay active.
• Develop three or more weekly hook and script combos that make posting fast, simple, and high converting for our creators
• Accelerate creator activation so new creators post within ten days of sample approval and join our WhatsApp and email communities.
• Maintain daily creator communication through email and WhatsApp that drives momentum, motivation, and GMV.

What You'll Do

How Success Is Measured