Talent.com
Manager, Paid Social Media (Hybrid)

Manager, Paid Social Media (Hybrid)

CarMaxRichmond, VA, US
30+ days ago
Job type
  • Full-time
Job description

Paid Social Media Manager

Are you ready to shape the future of social media marketing at one of the most recognized brands in retail? CarMax, the nation's largest retailer of used cars, is seeking a strategic and passionate Paid Social Media Manager to lead our paid social efforts across platforms like Meta, TikTok, and Snapchat. This is a high-impact role where your work will directly influence millions of consumers, driving brand awareness, customer engagement, and business growth. You'll be at the forefront of innovation, collaborating with top-tier agencies, internal teams, and platform partners to deliver best-in-class campaigns that push boundaries and deliver results.

1. Vision

  • Leveraging a deep expertise of Paid Social, champion the evolution of capabilities aligned with CarMax's broader media strategy.
  • Stay ahead of trends, platform updates, and emerging technologies to unlock new opportunities.
  • Contribute to the long-term vision for paid social within our advertising ecosystem.

2. Strategy Development

  • Develop and execute paid social plans that translate media objectives and audience insights into actionable plans.
  • Align paid tactics with broader social and media strategies through close collaboration with planning, analytics, and organic social teams.
  • Drive quarterly planning and innovation roadmaps with agency and analytics partners.
  • Lead assigned resources to identify new projects and manage the channel backlog of test and innovations
  • 3. Team Leadership & Development

  • Manages assigned internal and external (agency) team members to ensure flawless campaign execution that achieve objectives.
  • Prioritize workstreams and hold team members accountable for performance and results.
  • Mentor junior team members and foster a culture of learning and growth.
  • 4. Channel Execution & Optimize

  • Lead weekly planning to ensure team is working on the projects that will accomplish media goals across Social platforms, ensuring tactical excellence.
  • Oversee campaign setup, pacing, creative trafficking, and reporting.
  • Lead data driven optimization with deep business insights that drive continuous improvement across the media portfolio.
  • Manage a budget of up to $20M with precision.
  • 5. Stakeholder Management

  • Serve as the go-to Subject Matter Expert for Paid Social across internal stakeholders and external partners.
  • Build strong relationships with platform reps (Meta, TikTok, etc.) to ensure operational excellence.
  • Partner with creative, analytics, and strategy teams to deliver cohesive, high-performing campaigns.
  • Purpose of the Role

    Your work will directly influence our brand's presence on social media platforms, reaching millions of potential customers. This role plays a key part in our Advertising ecosystem, executing high-impact paid social campaigns that support CarMax's full funnel advertising and business objectives. You will ensure tactical excellence, drive performance, and contribute to the evolution of our paid media capabilities.

    Qualifications and Requirements

  • 5+ years of experience in paid social media planning and execution for a large brand or agency
  • Proven success managing campaigns across Meta, TikTok, and other social platforms.
  • Strong understanding of paid social best practices, tagging, attribution, and creative formats, and Dynamic Product Ad capabilities.
  • Experience working with cross-functional teams and external agencies.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Bachelor's degree in Marketing, Communications, Business, or related field preferred.
  • Preferred Qualifications

  • Experience in omnichannel retail, e-commerce, or consumer-facing industries.
  • Understanding of measurement and attribution tools (GA4, Adobe Analytics, etc.).
  • About CarMax

    CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide.

    Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For.

    CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law. Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.

    Create a job alert for this search

    Social Media Manager • Richmond, VA, US

    Related jobs
    Two Robots Studios is hiring : Marketing Video & Social Media Manager â ” Two Rob

    Two Robots Studios is hiring : Marketing Video & Social Media Manager â ” Two Rob

    MediabistroRichmond, VA, United States
    Full-time
    Crafting the future of indie games from the edge of tomorrow.We’re looking for a full-time Marketing Video & Social Media Manager to capture the energy of our flagship title,.You’ll be the one tran...Show moreLast updated: 5 days ago
    Product Design Manager Job at Capital One in Capitol

    Product Design Manager Job at Capital One in Capitol

    MediabistroCapitol, VA, United States
    Full-time +1
    Product Design Manager We’re currently seeking a Product Designer to join ou r Experience Design - Premium (Velocity Black) team. We’re passionate about creating memorable, meaningful product experi...Show moreLast updated: 30+ days ago
    Marketing Content Manager Job at Nashville Public Radio in Richmond

    Marketing Content Manager Job at Nashville Public Radio in Richmond

    MediabistroRichmond, VA, United States
    Full-time
    ASK Childhood Cancer Foundation is seeking a full-time Marketing Content Manager to support our marketing and communications efforts. This person will work closely with the Associate Director of Mar...Show moreLast updated: 30+ days ago
    Business Intelligence Manager - Full-time

    Business Intelligence Manager - Full-time

    Care Advantage Inc. CorporateMidlothian, VA, USA
    Full-time
    Quick Apply
    We are the largest privately-owned home care company in the Mid-Atlantic.Care Advantage serves patients in the Virginia, Maryland, Delaware and greater Washington D. We tailor make care plans that w...Show moreLast updated: 30+ days ago
    • Promoted
    Real Estate Marketing Social Media Manager

    Real Estate Marketing Social Media Manager

    The Hogan Group Real EstateRichmond, Virginia, United States, 23219
    Full-time
    Quick Apply
    Are you creative, ambitious, and eager to make a meaningful impact? The Hogan Group is looking for a Marketing & Social Media Manager who’s eager to shape the voice and brand of one of the country'...Show moreLast updated: 3 days ago
    Real Estate Marketing Social Media Manager

    Real Estate Marketing Social Media Manager

    MediabistroRichmond, VA, United States
    Full-time
    Are you creative, ambitious, and eager to make a meaningful impact? The Hogan Group is looking for a Marketing & Social Media Manager who's eager to shape the voice and brand of one of the country'...Show moreLast updated: 3 days ago
    Project Success Manager, Advertising Agency Job at FIVE19 in Richmond

    Project Success Manager, Advertising Agency Job at FIVE19 in Richmond

    MediabistroRichmond, VA, United States
    Full-time
    With the perfect blend of authenticity, originality and purpose, we create extraordinary outcomes like no other.At FIVE19, we lead the way in transforming senior living marketing by putting people ...Show moreLast updated: 12 days ago
    • Promoted
    Grubhub Driver - Williamsburg, VA - Fast Cash, Flexible Work!

    Grubhub Driver - Williamsburg, VA - Fast Cash, Flexible Work!

    GrubhubBarhamsville, VA, US
    Full-time
    Earn big and work on your own time and terms as a Grubhub delivery partner! Grubhub is looking for drivers and bikers like you to hit the road quick and start delivering from restaurants, liquor st...Show moreLast updated: 4 days ago
    Senior Social Media Advertising Strategist (Remote US) Job at Abe in Richmond

    Senior Social Media Advertising Strategist (Remote US) Job at Abe in Richmond

    MediabistroRichmond, VA, United States
    Remote
    Full-time
    Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dr...Show moreLast updated: 19 days ago
    Floating Community Manager Job at Cushman & Wakefield | Thalhimer in Glen Allen

    Floating Community Manager Job at Cushman & Wakefield | Thalhimer in Glen Allen

    MediabistroGlen Allen, VA, United States
    Full-time
    Exciting Career Opportunity : Floating Community Manager in Richmond, VA!.Thalhimer is excited to offer a unique career opportunity with our Thalhimer Multifamily team. If you are an experienced, dri...Show moreLast updated: 30+ days ago
    Community Association Manager

    Community Association Manager

    FirstService ResidentialRichmond, VA, US
    Full-time
    As a Community Manager, you will provide strong leadership and management direction on behalf of Board of Directors and FirstService Residential. This position will oversee the entire operation and ...Show moreLast updated: 30+ days ago
    Product Design Manager Job at Capital One in Richmond

    Product Design Manager Job at Capital One in Richmond

    MediabistroRichmond, VA, United States
    Full-time +1
    We’re currently seeking a Product Designer to join ou.We’re passionate about creating memorable, meaningful product experiences that build the Capital One brand with humanity and drive business adv...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Manager ( Enterprise Platforms Technology )

    Senior Manager ( Enterprise Platforms Technology )

    Capital OnePetersburg, VA, US
    Full-time +1
    Senior Manager ( Enterprise Platforms Technology ).Do you love building and pioneering in the technology space? Do you enjoy solving complex business problems in a fast-paced, collaborative, inclus...Show moreLast updated: 12 hours ago
    • Promoted
    • New!
    Director, Technical Prorgam Manager (API Strategies)

    Director, Technical Prorgam Manager (API Strategies)

    Capital OnePetersburg, VA, US
    Full-time +1
    Director, Technical Prorgam Manager (API Strategies).Are you interested in leading programs that deliver on critical business goals and build large scale products & platforms?.As a Director of ...Show moreLast updated: 12 hours ago
    Media Sr Project Manager- Broadcast Job at Diversified in Richmond

    Media Sr Project Manager- Broadcast Job at Diversified in Richmond

    MediabistroRichmond, VA, United States
    Full-time
    Media Sr Project Manager- Broadcast.Diversified is a global leader in audio visual and media innovation, delivering solutions for complex, large-scale, immersive installations.We serve a global cli...Show moreLast updated: 15 days ago
    Itlearn360 is hiring : Project Manager, Advertising Agency at FIVE19 Creative Ric

    Itlearn360 is hiring : Project Manager, Advertising Agency at FIVE19 Creative Ric

    MediabistroRichmond, VA, United States
    Full-time
    Project Manager, Advertising Agency job at FIVE19 Creative.FIVE19, a leading advertising and marketing agency, is seeking an experienced, highly organized and detail-oriented Project Manager to joi...Show moreLast updated: 30+ days ago
    • Promoted
    Behavior Technician - Part Time

    Behavior Technician - Part Time

    Centria AutismProvidence Forge, VA, US
    Part-time
    We are looking for enthusiastic individuals to join our team as Behavior Technicians.As a Behavior Technician, you will have the opportunity to make a real difference in the lives of children with ...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Sr. Associate, Manufacturing Engineer

    Sr. Associate, Manufacturing Engineer

    L3Harris TechnologiesPARTLOW, Virginia, United States
    Full-time
    L3Harris is dedicated to recruiting and developing high-performing talent who are passionate about what they do.Our employees are unified in a shared dedication to our customers’ mission and quest ...Show moreLast updated: 22 hours ago
    People, Technology & Processes, LLC is hiring : Content Manager in Fort Powhatan

    People, Technology & Processes, LLC is hiring : Content Manager in Fort Powhatan

    MediabistroFort Powhatan, VA, United States
    Full-time
    People, Technology & Processes, LLC.Be among the first 25 applicants.People, Technology & Processes, LLC.Get AI-powered advice on this job and more exclusive features. Fort Eustis, VA (Hybrid / Remote...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Manager, Data Engineering (People Leader)

    Senior Manager, Data Engineering (People Leader)

    Capital OnePetersburg, VA, US
    Full-time +1
    Senior Manager, Data Engineering (People Leader).Do you love building and pioneering in the technology space? Do you enjoy solving complex business problems in a fast-paced, collaborative, inclusiv...Show moreLast updated: 12 hours ago