Senior Marketing Manager, Demand Generation - GA - On SIte

About Us

Our vision is to make a world where employment and labor law data is accessible and digestible to HR professionals. With easy access to data and legal guidance, HR professionals can make compliant employment decisions with confidence and within minutes. We offer technology that provides instant employment and labor law guidance to HR professionals while navigating compliance tasks. Forget the research or the lawyers; credible employment and labor law data is now available at HR's fingertips, real-time. As a fast-growing start up, we're here to change the future of work - to bring efficiency back to HR's day-to-day, while mitigating risk.The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas : Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth.This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.

Position Summary

The Senior Marketing Manager will focus on demand generation activities to help drive quality leads for sales that generate revenue.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's direct to market human capital management (HCM) solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up to date with industry trends and best practices in B2B marketing, specifically as it pertains to the HCM market.
• Travel may be required occasionally to attend team onsite meetings, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation

Knowledge, Skills, and Abilities

Required Education & Experience