Senior Web Marketing Manager Job at Zendesk in San Francisco

Job Description

Senior Web Marketing Manager

About the Role

We’re looking for a hands-on Senior Web Marketing Manager to support the execution and continuous improvement of Zendesk’s global web presence. You’ll own the planning and delivery of seamless, high-impact digital experiences that support pipeline growth, customer engagement, and brand consistency across all major markets.

This role sits at the intersection of marketing, technology, and design. You’ll collaborate with cross-functional teams, including creative, product, content, and engineering, to help deliver a cohesive and engaging web experience. Your work will directly contribute to business growth by ensuring Zendesk’s website supports marketing goals and customer needs effectively. This role is a great opportunity to grow your strategic and technical leadership in digital marketing, directly influencing Zendesk’s customer journey and business growth.

What You’ll Do

Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion.

Manage day-to-day web marketing projects, including website updates, content refreshes, and conversion rate optimizations.

Collaborate with product marketing, paid media, SEO, and engineering teams to align web initiatives with broader marketing campaigns and technical considerations.

Work closely with Marketing Operations to understand and optimize the entire experience—from front-end interactions through the lead capture and qualification flow.

Support A / B testing and data-driven optimization efforts to improve user engagement and conversion rates.

Monitor site performance regularly and provide clear, actionable reports on key metrics to leadership and stakeholders.

Help maintain consistent branding and user experience across different regional sites.

Collect and analyze web performance data, providing regular insights and reports to leadership and stakeholders.

Support localization efforts to tailor web content and experiences for key global markets.

Contribute to building scalable self-service content processes and web authoring governance.

Manage priorities and timelines for web-related projects, balancing competing demands effectively.

Participate in cross-functional communications and team meetings to ensure transparency and alignment.

What We’re Looking For

5-7 years experience in web marketing, digital marketing, or related roles, preferably in B2B technology or SaaS environments.

Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in fast-paced, dynamic settings.

Strong collaboration skills and experience working cross-functionally with marketing, product, and engineering teams.

Good understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and basic SEO principles.

Experience or familiarity with content management systems like WordPress, AEM, or Drupal.

Hands-on experience with A / B testing, conversion optimization, and using data to guide decisions.

Functional understanding of marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce).

Proficient with project management tools such as Asana, Workfront, or equivalent.

Solid communication skills, comfortable explaining complex ideas to both technical and non-technical audiences.

Curious and proactive mindset with a commitment to continuous learning and improvement.

Some experience or interest in supporting website localization and global digital marketing programs is a plus.

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The US annualized base salary range for this position is $140,000.00-$210,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid : In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA / EEO / Veterans / Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.

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