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Senior Product Marketer

Senior Product Marketer

Q2Austin, TX, US
20 hours ago
Job type
  • Full-time
Job description

Senior Product Marketer

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple : build strong and diverse communities through innovative financial technologyand we do that by empowering our people to help create success for our customers.

Q2 is seeking an experienced Senior Product Marketer to define and drive go-to-market success for our Innovation Studio and partner ecosystem. In this role, you will shape how Q2 tells the story of innovation and how financial institutions (FIs) can leverage Q2's open platform and ecosystem of fintech partners to create differentiated experiences, accelerate digital transformation, and deliver more value to their account holders.

This position is ideal for a strategic marketer with a deep understanding of B2B SaaS, financial services, and fintech ecosystem-driven innovation. You will translate complex technology partnerships into compelling market narratives, drive launch strategies for ecosystem solutions, and enable internal and external teams to execute effectively.

A typical day includes :

Go-To-Market Strategy (Set the Strategy)

  • Develop a holistic understanding of the Innovation Studio portfolio, Q2s fintech partner ecosystem, and how they align to financial institution needs and market opportunities.
  • Partner with Line-of-Business Product Marketers, Product Management, Strategic Partnerships, and Engineering teams to shape ecosystem strategy by validating concepts, defining joint value propositions, and ensuring alignment between partner capabilities and customer demand.
  • Define annual product marketing priorities for Innovation Studio and ecosystem solutions, informed by market trends, customer insights, and Q2 business objectives.
  • Build adaptable go-to-market frameworks, including launch plans, value messaging, and partner positioning, that support both Q2-built and partner-integrated solutions.

Messaging and Positioning (Tell the Story)

  • Own the overarching narrative for Q2 Innovation Studio, focusing on how it empowers FIs to innovate faster through open APIs, SDKs, and partner collaboration.
  • Develop clear, outcome-based value propositions that connect ecosystem capabilities to FI challenges such as new account opening, fraud prevention, SMB enablement, and payments innovation.
  • Craft messaging frameworks that differentiate Q2s ecosystem approach from competitors and communicate the combined value of Q2 and partner offerings.
  • Maintain a deep understanding of the competitive and regulatory landscape to refine messaging and uncover new positioning opportunities.

    • Marketing Execution (Bring It to the Masses)

  • Lead ecosystem-related product and partner launches across digital, event, PR, and content channels, ensuring clarity of story and consistency across audiences.
  • Collaborate with demand generation and campaign teams to translate Innovation Studio strategies into effective programs that drive engagement, pipeline, and adoption.
  • Partner with corporate communications and thought leadership teams to amplify Q2s ecosystem innovation story across owned and earned media.
  • Track and report on go-to-market performance, providing insights that shape future investment and positioning decisions.

    • Enable & Educate (Activate the Sales Engine)

  • Create and maintain enablement materials such as playbooks, customer presentations, and value frameworks that help internal teams articulate the value of Q2s partner ecosystem.
  • Partner with the Sales Center of Excellence to ensure ecosystem and partner-integrated solutions are effectively represented in training, demos, and competitive positioning.
  • Equip cross-functional teams with clear, differentiated messaging for partner-led and co-innovation opportunities.

    • Heres what were looking for :

  • Strategic and Experienced : Typically requires a Bachelors degree in (relevant degree) and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.
  • Industry Expert : Deep understanding of the banking and financial services industry, with specific expertise in fraud and risk management. Skilled at audience segmentation, persona development, and crafting differentiated messaging.
  • Analytical and Data-Driven : Proven ability to measure and communicate ROI, analyze performance metrics, and use data to optimize strategy.
  • Tech-Savvy : Proficient in productivity and marketing tools (Microsoft Office, Salesforce, Gong, Seismic, etc.).
  • Exceptional Communicator : Strong writer, dynamic storyteller, and confident presentercapable of influencing at all levels.
  • Collaborative Partner : Excels in cross-functional environments and thrives in collaboration with product, sales, and marketing teams.
  • Customer-Obsessed : Deep empathy for FI customerstheir challenges, needs, and opportunitiesand a relentless focus on representing their voice across all initiatives.

    • This position requires fluent written and oral communication in English. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

    Health & Wellness

  • Hybrid Work Opportunities
  • Flexible Time Off
  • Career Development & Mentoring Programs
  • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
  • Community Volunteering & Company Philanthropy Programs
  • Employee Peer Recognition Programs You Earned it

    • Were proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. Our benefits go beyond healthcareoffering resources for physical, mental, and professional well-being. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program.

    We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.

    Applicants in California or Washington State may not be exempt from federal and state overtime requirements.

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