Innovative Metrics is hiring : DSP / Programmatic Media Buyer – Lead Generation in

Overview

DSP / Programmatic Media Buyer – Lead Generation

Base pay range : $85,000.00 / yr - $500,000.00 / yr

We are seeking an experienced DSP Programmatic Media Buyer with 5+ years of hands-on expertise in running and scaling DSP campaigns to $500K+ / month in ad spend. This is an in-office role for a performance-driven media buyer who thrives on delivering high-quality lead generation at scale, under strict CPA goals .

At our company, high performers are rewarded . If you can execute programmatic campaigns that drive measurable, profitable results—you’ll have the opportunity to make a direct impact and be rewarded with unlimited upside.

About Us Since 2005, we’ve been driving growth in mortgage, solar, insurance, and home services—powered by proprietary tech and fueled by exceptional people. We connect high-intent consumers with top businesses, leveraging cutting-edge campaigns and a powerful lead platform. We hire those who share our drive, creativity, and commitment to excellence—and empower them to excel.

Responsibilities

• Plan, launch, manage, and optimize large-scale DSP and programmatic campaigns across platforms such as The Trade Desk, DV360, Basis, and other leading demand-side platforms
• Execute performance-driven lead generation campaigns with a strict focus on CPA efficiency, conversion rates, and quality of leads
• Design and implement A / B and multivariate testing for creatives, targeting, and offers
• Analyze data daily to maximize ROAS, CPL, and lead quality
• Partner with creative teams to develop high-performing ads, videos, and copy tailored for each platform
• Manage and strategically allocate $500K+ / month in programmatic ad spend to maximize profitability
• Oversee pixel setup, tracking, attribution, and conversion optimization
• Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices

Qualifications

Golden Perks & Benefits

Compensation & Location

The base salary range for this role is $85,000 to $130,000 , with unlimited monthly KPI-based bonuses which can push total compensation to over $200,000 annually for high performers.

Final compensation is determined by a variety of factors, including your experience, skills, qualifications, and geographic location.

Location & Employment Type

Job Function & Industry

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