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Social Media Manager Job at Beijing Kunlun Tech Co Ltd (SZ : 300418) in California

Social Media Manager Job at Beijing Kunlun Tech Co Ltd (SZ : 300418) in California

MediabistroCalifornia, MO, United States
3 hours ago
Job type
  • Full-time
Job description

Overview

Direct message the job poster from Beijing Kunlun Tech Co Ltd (SZ : 300418)

Responsibilities

  • Formulate the brand positioning, core value proposition and differentiation strategy of the APP in overseas markets.
  • Integrated marketing and promotion : Plan and implement global / regional brand campaigns (such as social media, influencer marketing, PR events, offline activities, etc.), manage overseas social media channels (Instagram, TikTok, Twitter, Facebook, etc.), and enhance brand visibility and interaction.
  • Cooperation resource development : Develop and manage overseas KOL / KOC, media, industry partners and cross-border brand resources, negotiate and implement innovative projects to enhance influence such as brand co-branding and IP cooperation.
  • Monitor brand health indicators (Net Promoter Score, awareness, mention rate, etc.), analyze promotion effects and iterate strategies; track competitor dynamics and market trends, and adjust brand strategies in a timely manner to maintain competitiveness.

Job Requirements

  • Bachelor's degree or above, major in marketing, media and other related fields, with more than 5 years of brand management experience and more than 3 years of brand experience in mobile applications or Internet products for overseas markets (especially Europe, America / Southeast Asia).
  • Fluent in English, able to write English plans and connect with overseas resources without obstacles.
  • Familiar with the operation modes of mainstream overseas social media platforms (TikTok / Instagram / YouTube, etc.) and advertising ecosystems (Google Ads, Meta Ads), and have cases of building a brand from scratch or successfully leading global campaigns.
  • Possess excellent intercultural communication skills and have a deep insight into the psychology of users in the target market.
  • Preferred qualifications :
  • Those with experience in the overseas expansion of video, tool and social APPs are preferred.
  • Those with backgrounds in international 4A advertising agencies and global mobile Internet enterprises are preferred.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Public Relations

    • Industries

  • Internet Marketplace Platforms and Entertainment Providers

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    Social Media Manager • California, MO, United States