Digital Marketing Strategist Consumer Deposits, Credit Card & Premier Banking

Digital Marketing Strategist

The Digital Marketing Strategist is responsible for driving revenue and engagement on the Truist.com website focusing on Consumer Deposits, Credit Card and Premier Banking. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business (LOB) marketing partners, you'll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You'll collaborate with research, content, design and technology teams on the creation of digital marketing assets. You'll leverage data driven insights to create test & learn initiatives to improve performance and conversion. You'll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement. Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand.

Essential Duties And Responsibilities Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Develop marketing strategies to support business objectives and utilizing all marketing channels including digital.
• Focus on long-term business and operational planning and performance, team and talent management.
• Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
• Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.
• Develop policies and plans and Identify and resolves technical, operational, risk management, business, and organizational challenges.
• Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results.
• Provide leadership to managers and / or professional-level contributors and / or large-scale programs.

Qualifications Required Qualifications : The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred Qualifications :

Other Job Requirements / Working Conditions :

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation :

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and / or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.