Director, Product Marketing

Position

Director, Product Marketing

– MESO SCALE DIAGNOSTICS, LLC

The Director, Product Marketing is responsible for leading the go-to-market strategy for the life science research tools portfolio (instruments, software, assays, consumables, and services). This role owns market segmentation, positioning, messaging, strategic omnichannel campaign development, sales enablement, and competitive intelligence to drive pipeline, win rates, and profitable growth. This position leads a team of Product Marketing Managers across product offerings.

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Duties And Responsibilities

Strategy : Own portfolio and product-level positioning, messaging, and value propositions by segment, persona, and use case; define product messaging, positioning, and competitive landscape; prioritize strategic opportunities that drive integrated campaign development and resource allocation.

Content, Campaigns & Demand : Direct omnichannel campaign strategy with Marketing Communications and Digital teams (events, content, advertising, email, SEM, social); set goals and budgets; lead buyer-journey content mapping and experimentation standards (CTR, CVR, CPL, pipeline contribution) across teams; sponsor thought leadership with key opinion leaders, testimonials, and data programs (white papers, posters, publications) tied to positioning.

Sales Enablement : Define enablement strategy and ensure Sales has battlecards, playbooks, positioning, and persona narratives; partner with Commercial Ops on campaign setup, tracking architecture, and marketing automation governance.

Metrics & Performance : Own the KPI framework and dashboards to include marketing and sales qualifying leads (MQL / SQL), pipeline, win rate, sales cycle, website engagement, and content ROI; run QBRs and post-launch reviews; use data and experimentation to refine messaging, promotions, and sales plays.

Experience And Qualifications

Bachelor’s degree in life sciences, engineering, or related field required; advanced degree preferred.

A minimum of 10 years in Product Marketing (or closely related commercial roles) within life sciences / biotech / diagnostics.

A minimum of five years of experience managing teams with cross-functional influence across Sales, Marketing, Product Management, and Research & Development.

Knowledge, Skills And Abilities

Deep understanding of scientific buyer journeys, procurement dynamics, and evaluation criteria in academia and industry.

Demonstrated excellence in positioning / messaging, competitive strategy, and sales enablement.

Proven success launching and scaling complex research tools / platforms.

Exceptional communication and storytelling skills with the ability to translate complex science into clear business value.

Strong leadership skills and ability to establish accountabilities and manage performance.

Professional presence and strong interpersonal skills for interacting with all levels of employees and stakeholders.

Creativity, collaboration, proactivity, and self-motivation in execution and accountability.

Strong business acumen, negotiation and mediation skills, attention to detail, and relationship-building ability.

Analytical thinking and sound judgment for complex situations.

Excellent organizational, planning, and time management skills; ability to manage multiple priorities and meet deadlines.

Proficiency with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics).

Ability to travel as needed (potential overnight stays, outside normal business hours).

Physical Demands

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk, use hands and fingers to operate objects, and reach with hands and arms. Travel up to 20% of the time may be required.

Work Environment

The position is performed in a traditional office or home office environment. Travel may be required.

Compensation Summary

The annual base salary for this position ranges from $174,100 to $272,100. This range represents a general guideline; final offer may reflect scope and responsibilities, external market factors, and the candidate’s qualifications. Employees may qualify for discretionary or non-discretionary bonuses in addition to base salary.

Benefits Summary

We offer a comprehensive benefits package including medical, dental, and vision coverage; prescription benefits; 401(k) with company matching; flexible spending accounts; company-paid short- and long-term disability insurance; group life and accidental death and dismemberment insurance; paid vacation, sick leave, holidays, and parental leave; employee assistance program; and voluntary perks such as fitness club membership contributions, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.

EEO Statement

MESO Scale Diagnostics is an Equal Opportunity / Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates and do not discriminate based on race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO / AA and Pay Transparency statement, please visit the company website. We use E-Verify to validate work eligibility.

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