Director of Health and Wellness

Director of Health and Wellness – Job Description

General Description

The Director of Health and Wellness is responsible for leading, managing, and growing the fitness department to achieve expansion goals while ensuring exceptional member experience. This role balances business acumen, leadership, and personal training performance. The DHW drives department revenue, ensuring financial targets and net profit goals are achieved. The DHW maintains minimum performance standards and develops the next generation of fitness professionals.

Focus

• To maximize personal training revenue
• To control departmental expenses
• To deliver excellent customer service
• To maintain the quality of and cleanliness the club and workspace

Key Performance Requirements

1. Personal Training Service Requirements : minimum weekly sessions

2. Department Sales & Revenue Growth : Achieve monthly and annual revenue goals for personal training and fitness programming as defined by company standards.

3. Trainer Development : Recruit, onboard, and mentor personal trainers to hit departmental minimums and exceed sales conversion benchmarks. Conduct monthly performance development meetings, creating specific action steps associated with individual and departmental goals.

4. Member Engagement : Maintain an active presence on the fitness floor and in member-facing activities to drive awareness, relationships, and conversion into training services.

5. Team Accountability : Ensure all trainers meet minimum performance standards, including sessions serviced, conversion rates, and client retention metrics.

Responsibilities and Duties

1. Leadership & Management : Recruit, hire, and develop personal trainers who align with company culture and performance expectations.

a. Schedule, supervise, and evaluate all fitness staff

b. Hold weekly 1 : 1s and team meetings to drive accountability and professional development.

c. Enforce minimum standards for trainers and implement progressive accountability plans when standards are not met.

2. Sales & Revenue Growth

a. Own personal training and small-group training revenue targets.

b. Maintain accurate forecasting, tracking, and reporting of department performance.

c. Partner with Sales and Marketing teams to develop internal and external fitness promotions aligned with company brand standards.

d. Ensure new member fitness assessments are consistently scheduled, conducted, and converted into training services.

3. Operations & Member Experience

a. Provide visibility on the floor to build relationships with members and promote training programs.

b. Ensure high-quality delivery of all fitness services, PT sessions, events, and challenges.

c. Oversee departmental budget, wages, and staffing levels to ensure financial efficiency.

d. Support and enforce all club policies, procedures, and member service standards.

e. Oversee fitness rooms maintenance and safety standards

4. Administration & Collaboration

a. Maintain accurate and timely statistics, KPIs, and reports for the department.

b. Prepare for and participate in scheduled management meetings, including weekly GM meetings and monthly department head meetings.

c. Collaborate cross-departmentally to integrate fitness into the overall club experience.

d. Willingness to participate in company marketing initiatives, including photos, videos and promotional materials

e. Represent the club professionally within the fitness industry and community.

Qualifications

1. Work Experience

a. 3+ years of leadership experience in a fitness or wellness environment.

b. Proven track record of growing personal training revenue and team performance.

c. Experience with budgeting and financial planning for a fitness department.

d. Demonstrated track record of driving revenue growth in a fitness department or comparable business unit.

2. Skills, Knowledge, & Education

a. Strong understanding of personal training, small group training, and general fitness programming.

b. Strong interpersonal and communication skills with ability to coach both staff and clients.

c. Must be able to actively perform personal training services as needed; compensation structure includes the ability to generate revenue through personal training sessions.

d. Nationally recognized fitness certification (e.g., NASM, ACE, NSCA, ACSM, NSCA, etc).

e. CPR / AED certified.

f. Word, Excel, POS, and CRM proficiency preferred

What We Offer

Competitive compensation + performance-based incentives.

Complimentary club membership

Continuing education support

A dynamic, supportive team environment

The opportunity to shape and grow a thriving fitness community

Physical Requirements

Occasional bending and lifting weights up to 90lbs

Frequent standing, walking, reaching, climbing, and balancing.

Work may be performed near moving, mechanical parts.

Noise conditions vary from moderate to high

Job Type : Full-time

Pay : $62,000.00 - $78,000.00 per year

Benefits :

401(k)

Dental insurance

Health insurance

Life insurance

Paid time off

If you are ready to make a positive impact on the lives of our members and lead innovative fitness initiatives, we invite you to apply today and become part of our Spare Time Team!