Influencer Marketing Manager Job at LEVEL8 GROUP CORP in Germany

Responsibilities

• The primary responsibility is to establish strong partnerships with the most influential influencers and PR resources in the industry. Play a crucial role in accelerating brand awareness and driving engagement for LEVEL8.
• Oversee influencer marketing to drive customer acquisition and brand awareness; including organic gifting, paid relationships, brand ambassadors, strategic partnerships & more.
• Build and manage a team of influencers; define metrics of success and oversee performance against KPIs.
• Continuously optimize how we source, engage and retain influencer relationships, with a primary focus on Instagram, YouTube, TikTok.
• Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events.
• Develop and manage new influencer initiatives, online and offline; partner with the creative team to leverage our influencer network for content creation.
• Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth, program efficiency gains and innovation.
• Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on a monthly basis.

Requirements

Seniority level

Employment type

Job function

Industries

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