Marketing & Communications - Strategist - Customer Loyalty & Retention

Marketing Business Line Strategist

At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description

At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.

Primary Responsibilities

• Contributes to the development and overall execution of the Marketing plan and committed outcomes
• Partners with Marketing/SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs
• Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers
• Partners with the content and execution team to develop and manage a creative/content roadmap across channels
• Assists senior management in monitoring and researching market, customer, and technology trends and recommends taking action when necessary
• Offers advice and guidance to junior strategists

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. This position is incentive eligible.

Requirements

• Bachelor's degree in Marketing or a related field
• Seven (7) years of Banking and/or Marketing experience

Preferences

• Master of Business Administration (MBA) or a related graduate degree
• Experience working on cross-functional teams
• Direct and digital marketing experience
• Knowledge of marketing principles and measurement

Skills and Competencies

• Ability to build strong relationships with business partners across various functions
• Ability to research, analyze data, and derive facts
• Ability to work in a fast-paced, multi-tasked environment
• Ability to work under pressure and meet deadlines
• Knowledge of marketing principles and measurement
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Sense of urgency, solid judgement, and prioritization skills
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation
• Lead design of customer onboarding, loyalty and retention programs for Consumer bank customers
• Identify opportunities for increased personalization through unique customer journeys by Segment
• Strong experience designing Journeys from the ground up in Salesforce Marketing Cloud (SFMC)
• Experience with Financial education programs and Customer Content strategy is a plus

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target: Minimum: $113,228.50 USD Median: $148,830.00 USD Incentive Pay Plans: This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance. Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click the link below.

Location Details: Regions Center Location: Birmingham, Alabama Equal Opportunity Employer/including Disabled/Veterans